True emotions
LET black tears flow
Cuba is a place where people don’t hold back, where people express their true emotions. We want to tell the world the whole truth and nothing but the Cuban truth. Down to the seductive spices, the emotional blend and the passionate craftsmanship. Black Tears is all about emotions and it is inspired by the Cuban song Lagrimas Negras that tells the story of a young woman who sobbed into a vat of rum, filling it with her sorrow. This bottle is packed with emotions to celebrate the Cuba of today.
emotional truth
–– – stories – ––
about black tears
our heritage
The Cuban way of living through emotions is reflected in everything they do. The way they make music and the way they socialize. They do it all with true emotions, with their soul. Holding nothing back. Black Tears is a true Cuban product of love inspired by the Cuban way of living.
The Cuban passion is reflected in every step of the Black Tears production. From the carefully selected seductive spices, to the connection to Cuban Vigia – a seal of high-quality rum.
our rum
Black Tears is an emotional blend of Cuban rum and seductive Cuban spices. Based on a Silver Dry rum from one of the best distilleries on the island, Black Tears is the first ever dry Spiced Cuban Rum on the global market.
The bittersweet taste is what sets apart Black Tears from all other spiced rums, as well as its low sugar content, which is typical for Cuban rum. It is spiced with coffee and cacao which have played a large hand in Cuba’s history and aji dulce which is one of the most distinctive flavors in Cuban cuisine.
Black Tears is bright and clear, smoldering with cool golden intensity. It has a gentle and mysterious sweetness of cocoa accompanying the punch of coffee on the finish, along with the lingering, peppery trace of spice. The result is a very elegant and well-balanced spiced rum.
–– – drink collection – ––
Our collection of drinks is serving you the very essence of true emotions, no matter the occasion.
Allow your taste buds to be seduced by this passionate craftsmanship. What is alive in you today? Have your pick and let black tears flow.
“My music has evolved a lot in the last few years, I’ve uncovered more of myself. I am more sure than ever of what I want, to try to transform the musical sound of Havana from my perspective. I’m one grain of sand in a city of immense talent” -- @yoyilagarza
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@cinocospirits
@nimbility_asia
@rinaldi1957
@ticketybooliquor
@barworkssg
@skylarkspirits
@blacktears_hu
@svetnapojov
@wineworld.com.ua
@diwisa_distillerie_willisau_sa
@drinkdirect.ch
@tongwohgroup
@dalcassianwines_spirits
@thespiritsconnection
@Paulullrichag
@expert24spirits
@bartsbottles
@noblespirits
@alexandrion_group
@lsaq
@rumako.cz
@importertw
@pancaindo
@bevbrands_th
#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba #cubanspirit #habana #spicedrum #cubanrum #musician #producer #cubanmusic
For @yoyilagarza , Havana’s alternative culture is at pinnacle turning point.
A new generation are breaking through with a unique style and a super defined sound that has never been experienced before.
“I’m so certain of the musical talent in Havana, it’s at a very high level”
Most of all, he believes that the current Cuban generation are poised to become one of the most influential there’s been due to the experience of living through a critical moment in Cuba’s history over the past few years.
“We need to give these artists all the opportunity and inspiration they need to go off and do amazing and important things.”
@cinocospirits
@nimbility_asia
@rinaldi1957
@ticketybooliquor
@barworkssg
@skylarkspirits
@blacktears_hu
@svetnapojov
@wineworld.com.ua
@diwisa_distillerie_willisau_sa
@drinkdirect.ch
@tongwohgroup
@dalcassianwines_spirits
@thespiritsconnection
@Paulullrichag
@expert24spirits
@bartsbottles
@noblespirits
@alexandrion_group
@lsaq
@rumako.cz
@importertw
@pancaindo
@bevbrands_th
#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba #cubanspirit #habana #spicedrum #cubanrum
#musicoscubanos #cubanmusic #musicians #producer #cubanproducer
In Havana, the beauty of the underground creative world is that matter what type of artist you are, we all blend together and inspire one another. This is why Havana is so dynamic from a creative perspective.
“I have a circle of friends that nourish me creatively, musicians just like me but also painters, designers, dancers. Getting all of this feedback from one another means that the culture pushes forward. For me at least, I love receving this energy and it’s something that inspires me so that my music evolves”
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@cinocospirits
@nimbility_asia
@rinaldi1957
@ticketybooliquor
@barworkssg
@skylarkspirits
@blacktears_hu
@svetnapojov
@wineworld.com.ua
@diwisa_distillerie_willisau_sa
@drinkdirect.ch
@tongwohgroup
@dalcassianwines_spirits
@thespiritsconnection
@Paulullrichag
@expert24spirits
@bartsbottles
@noblespirits
@alexandrion_group
@lsaq
@rumako.cz
@importertw
@pancaindo
@bevbrands_th
#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba #cubanspirit #habana #spicedrum #cubanrum #musician #cubanmusician
“Painters, designers, classic and contemporary dancers, producers, DJs, singers, rappers, graffiti artists, entrepeneurs, and musicians. We’re all out here doing our bit for the Cuban culture”
-- @yoyilagarza
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@cinocospirits
@nimbility_asia
@rinaldi1957
@ticketybooliquor
@barworkssg
@skylarkspirits
@blacktears_hu
@svetnapojov
@wineworld.com.ua
@diwisa_distillerie_willisau_sa
@drinkdirect.ch
@tongwohgroup
@dalcassianwines_spirits
@thespiritsconnection
@Paulullrichag
@expert24spirits
@bartsbottles
@noblespirits
@alexandrion_group
@lsaq
@rumako.cz
@importertw
@pancaindo
@bevbrands_th
#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba #cubanspirit #habana #spicedrum #cubanrum #cubanmusic #musicians #musicoscubanos #lagrimasnegras
“I have played the song Black Tears in so many different ways with so many different artists that I feel as if it was my own”
-- @yoyilagarza
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@cinocospirits
@nimbility_asia
@rinaldi1957
@ticketybooliquor
@barworkssg
@skylarkspirits
@blacktears_hu
@svetnapojov
@wineworld.com.ua
@diwisa_distillerie_willisau_sa
@drinkdirect.ch
@tongwohgroup
@dalcassianwines_spirits
@thespiritsconnection
@Paulullrichag
@expert24spirits
@bartsbottles
@noblespirits
@alexandrion_group
@lsaq
@rumako.cz
@importertw
@pancaindo
@bevbrands_th
#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba #cubanspirit #habana #spicedrum #cubanrum #lagrimasnegras #bolero #musicoscubanos #cubanmusic #cubausicians
Yoyi has a very signficant role to play in the future of Cuban music. As someone who has been around the scene for a while and has worked with some of Cubans biggest artists, many up and coming musicians are looking to him for support 🙌
“I have in my hand, metaphorically speaking, many young musicians starting out here and they are counting on me for my direction. For me, it’s a pleasure and a prviledge to have them work for me and me for them” ❤️🔥
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@cinocospirits
@nimbility_asia
@rinaldi1957
@ticketybooliquor
@barworkssg
@skylarkspirits
@blacktears_hu
@svetnapojov
@wineworld.com.ua
@diwisa_distillerie_willisau_sa
@drinkdirect.ch
@tongwohgroup
@dalcassianwines_spirits
@thespiritsconnection
@Paulullrichag
@expert24spirits
@bartsbottles
@noblespirits
@alexandrion_group
@lsaq
@rumako.cz
@importertw
@pancaindo
@bevbrands_th
#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba #cubanspirit #habana #spicedrum #cubanrum #music #cubanmusic #cubanmusicians
VISION ✨
Yoyi of course has his own personal goals but his biggest dream is to help re-establish Havana on the musical map.
“Our sounds are so popular right now, there are so many Latin artists making it big time in the US, and American stars singing in Spanish over latin beats. We see all of this cultural crossover in Medellin, Mexico City, Miami, but we need more of it in Havana”
Yoyi’s vision? Visibility.
He wants all the greatest artists from the Americas to come to Havana to produce and collaborate so that Cuba takes its rightful place in the modern global music scene.
“I want them to hear my music and say ‘woah, Havana is sounding good right now, let’s get over there’ that would be my biggest achievement”
📸 @titinastyle 🖤
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@cinocospirits
@nimbility_asia
@rinaldi1957
@ticketybooliquor
@barworkssg
@skylarkspirits
@blacktears_hu
@svetnapojov
@wineworld.com.ua
@diwisa_distillerie_willisau_sa
@drinkdirect.ch
@tongwohgroup
@dalcassianwines_spirits
@thespiritsconnection
@Paulullrichag
@expert24spirits
@bartsbottles
@noblespirits
@alexandrion_group
@lsaq
@rumako.cz
@importertw
@pancaindo
@bevbrands_th
#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba #cubanspirit #habana #spicedrum #cubanrum #music #cubanmusic #cubanmusicians #yoyilagarza
YOYI 🖤
@yoyilagarza is a pianist, producer, and director of the musical group @realprojectcuba who are making waves across Havana.
Undeniably, Yoyi is a leader and a trailblazer in today’s generation of Havana creative talent, collaborating with both iconic Cuban stars and newcomers and bridging the gap between them.
Yoyi knows how to draw out the very best of a musician, sometimes better than they themselves do. He’s a person that notices everything, down to the very last note. If a band is the body, Yoyi is the central nervous system that gets it moving.
Always in control, yet never dominating, his directing style is 100% Cuban: relaxed, intuitive, sensory, and highly collaborative. He’s always at the center of things but only to make others shine ✨
Let’s pass the mic 🎤 to Yoyi...
@cinocospirits
@nimbility_asia
@rinaldi1957
@ticketybooliquor
@barworkssg
@skylarkspirits
@blacktears_hu
@svetnapojov
@wineworld.com.ua
@diwisa_distillerie_willisau_sa
@drinkdirect.ch
@tongwohgroup
@dalcassianwines_spirits
@thespiritsconnection
@Paulullrichag
@expert24spirits
@bartsbottles
@noblespirits
@alexandrion_group
@lsaq
@rumako.cz
@importertw
@pancaindo
@bevbrands_th
#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba #cubanmusic #cubanmusicians #music #producer #cubanproducer
How can you accurately describe the sound of a city? 🤔
What exactly is it that makes Havana so unique creatively? For, @yosvel_elmaluco limitation can sometimes be the best stimulation.
“The lack of opportunity mixed with the lack of access to resources actually gives an extra plus to our creativity. We don’t have everything we need right there in the palm of ours hands, it makes you have to think differently, to think twice as hard how to make things happen musically” 🎶
Cubans are constantly resolving, improvising, freestyling, and making magic happen against the odds. This all ends up mixed up into our music, a strength, a resolve, and an unrefined raw sound that is truly unique, truly Cuban.
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@cinocospirits
@nimbility_asia
@rinaldi1957
@ticketybooliquor
@barworkssg
@skylarkspirits
@blacktears_hu
@svetnapojov
@wineworld.com.ua
@diwisa_distillerie_willisau_sa
@drinkdirect.ch
@tongwohgroup
@dalcassianwines_spirits
@thespiritsconnection
@Paulullrichag
@expert24spirits
@bartsbottles
@noblespirits
@alexandrion_group
@lsaq
@rumako.cz
@importertw
@pancaindo
@bevbrands_th
#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba #cubanspirit #habana #spicedrum #cubanrum #sharethespice #bartender #barlife #ron #rum
💥 Musical producer, curator, and director @yoyilagarza brought the Black Tears Pikete together to create a cover of the iconic Cuban track “Lagrimas Negras” -- the key inspiration and story behind our rum. The song is one of the most covered in the Spanish language but Yoyi wanted to compose a version like no other.
“We started out being true to the original style of the song with @itsfelixroman singing alone with the piano. After, we added a little bit more funk and soul with @kerci.thomas and @_belicha___ , and then @yosvel_elmaluco came in with his rap verses in the middle to freshen it up. We wanted to respect the original intent behind the song but at the same time break away from its structure. Of course, we all had to come together to finish the performance with the legendary montuno: ‘you want to leave me, I dont want to suffer’ -- the grand finale of a song that shaped an era” 🔥
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@cinocospirits
@nimbility_asia
@rinaldi1957
@ticketybooliquor
@barworkssg
@skylarkspirits
@blacktears_hu
@svetnapojov
@wineworld.com.ua
@diwisa_distillerie_willisau_sa
@drinkdirect.ch
@tongwohgroup
@dalcassianwines_spirits
@thespiritsconnection
@Paulullrichag
@expert24spirits
@bartsbottles
@noblespirits
@alexandrion_group
@lsaq
@rumako.cz
@importertw
@pancaindo
@bevbrands_th
#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba #cubanspirit #habana #cubanrum #cubanartist #artist #cubanmusic #music #ron #rum
Lagrimas Negras, or Black Tears, the inspiration behind our rum, was written by Cuban son and bolero star Miguel Matamoros in 1930. It’s one of the most iconic pieces of culture on the island, we all know and love Lagrimas Negras 🖤
✨ The song was actually first conceived while Matamoros was visiting the Dominican Republic. Legend has it that he was lying in his hotel room one evening, when he started to hear the uncontollable sobbing of a women through the walls. Concerned, he asked the owner what had happened and was told that her lover had left her for another woman. The distress, devestation and desperation of her sobs was what inspired Lagrimas Negras.
As @yoyilagarza puts it, Matamorro’s Lagrimas Negras moved forward a whole era of music, not just through his lyrics that strike at the heart of the Cuban condition but also through the construction of the song itself. Matamoros created a brand- new subgenre of Cuban music, a fusion of son and bolero, with an iconic ending of the track known as a montuno- a fast, repeated and improvised vocal refrain that relects the frantic and desperate cries of the heartbroken lover.
This same innovation is revealing itself in Havana. A new generation of Cuban stars that are transforming our era of music almost one hundred years later...
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@cinocospirits
@nimbility_asia
@rinaldi1957
@ticketybooliquor
@barworkssg
@skylarkspirits
@blacktears_hu
@svetnapojov
@wineworld.com.ua
@diwisa_distillerie_willisau_sa
@drinkdirect.ch
@tongwohgroup
@dalcassianwines_spirits
@thespiritsconnection
@Paulullrichag
@expert24spirits
@bartsbottles
@noblespirits
@alexandrion_group
@lsaq
@rumako.cz
@importertw
@pancaindo
@bevbrands_th
#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba #cubanspirit #habana #spicedrum #cubanrum #sharethespice #bartender #barlife #ron #rum
What do you get when you mix a pianist, a soul singer, a rapper, a R&B diva, and an opera star together?
Cuban magic ✨
For rapper @yosvel_elmaluco , the most stimulating aspect of Havana’s underground music movement are the cross-genre fusions and collaborations evolving in the community.
“The fusing of urban music with jazz, or I’ve heard lots of rappers getting involved in trova guitar music, you would have never seen that before. There are also DJs mixing funk with afro, and I have been thinking about mixing reggaeton with rock, I want to hear what this blend would sound like. The new generation are really wanting this union, it’s so fresh” 🌱
……………………….
¿Qué pasa cuando mezclas a un pianista, un cantante de soul, un rapero, una diva del R&B y una estrella de la ópera?
✨ Magia Cubana ✨
Para el rapero @yosvel_elmaluco el aspecto más estimulante del movimiento de música underground de La Habana son las fusiones y colaboraciones entre géneros que se desarrollan en la comunidad. "La fusión de la música urbana con el jazz, he escuchado a muchos raperos involucrarse en la música de trova y quitarra, nunca lo habrías visto antes. También hay DJs que mezclan funk con afro y he estado pensando en mezclar reggaeton con rock, quiero escuchar cómo sonaría esta mezcla. La nueva generación tiene muchas ganas de esta unión, es tan fresca” 🌱
¿De qué canción recuerdas que te enamoraste cuando fuiste a Cuba?
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@cinocospirits
@nimbility_asia
@rinaldi1957
@ticketybooliquor
@barworkssg
@skylarkspirits
@blacktears_hu
@svetnapojov
@wineworld.com.ua
@diwisa_distillerie_willisau_sa
@drinkdirect.ch
@tongwohgroup
@dalcassianwines_spirits
@thespiritsconnection
@Paulullrichag
@expert24spirits
@bartsbottles
@noblespirits
@alexandrion_group
@lsaq
@rumako.cz
@importertw
@pancaindo
@bevbrands_th
#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba #artist #habana #spicedrum #cubanrum #sharethespice #music #cubanartist #cubanmusic #rum
Black Tears are placing the spotlight on seven Cuban creatives, five musicians and two mixologists, who will be uncovering the most critical aspects of themselves, their art, and their life in Havana today ✨
How did they find themselves mixed up in the alternative creative community in Havana? What secrets can be unveiled surrounding this underground scene, and what are their hidden hopes for its collective future? What do they want to reveal about this city that most may not know?
Stay tuned... 😎
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@cinocospirits
@nimbility_asia
@rinaldi1957
@ticketybooliquor
@barworkssg
@skylarkspirits
@blacktears_hu
@svetnapojov
@wineworld.com.ua
@diwisa_distillerie_willisau_sa
@drinkdirect.ch
@tongwohgroup
@dalcassianwines_spirits
@thespiritsconnection
@Paulullrichag
@expert24spirits
@bartsbottles
#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba #cubanspirit #habana #spicedrum #cubanrum #sharethespice #bartender #barlife #ron #rum
EL PIKETE 🖤
In Cuba, we don’t call it a friendship group, we call it a “pikete”. It’s a squad, a force that partys and unites together against our shared challenges, against “la lucha” -- the every day struggles of Cuban life.
So, meet the Black Tears Pikete:
The producer @yoyilagarza 🎹
The soul singer @kerci.thomas 🎤
The rapper @yosvel_elmaluco 💥
The opera star @itsfelixroman 🎭
The R&B diva @_belicha___ 🔥
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@cinocospirits
@nimbility_asia
@rinaldi1957
@ticketybooliquor
@barworkssg
@skylarkspirits
@blacktears_hu
@svetnapojov
@wineworld.com.ua
@diwisa_distillerie_willisau_sa
@drinkdirect.ch
@tongwohgroup
@dalcassianwines_spirits
@thespiritsconnection
@Paulullrichag
@expert24spirits
@bartsbottles
#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba #cubanspirit #habana #spicedrum #cubanmusic #music #producer #rapper #soulsinger #ron #rum
Over the coming months, we will be passing the mic to five Cuban musicians at the epicentre of the alternative music world in Havana 🎶
Each Cuban has a distinct style, look, and sound. They all come with their own contrasting influences, upbringings, and perspectives. Their paths into Havana’s alternative movement all differ, some are fresh on the scene, others are well- established in the community.
But what they all share is the fierce drive to use their voices to help push this generation of Cuban creatives forward and bring the talent on the island out of the shadows and into the spotlight ✨
@cinocospirits
@nimbility_asia
@rinaldi1957
@ticketybooliquor
@barworkssg
@skylarkspirits
@blacktears_hu
@svetnapojov
@wineworld.com.ua
@diwisa_distillerie_willisau_sa
@drinkdirect.ch
@tongwohgroup
@dalcassianwines_spirits
@thespiritsconnection
@Paulullrichag
@expert24spirits
@bartsbottles
#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba #cubanspirit #habana #spicedrum #cubanrum #music #cubanmusicians #nightlife #ron #rum
–– – press releases and articles – ––
Here you’ll find press releases, pack shots and other materials, free to use if you want to express your emotions about Black Tears!
The Island Rum Company was established in 2012. The idea was to combine local influence and networks in Cuba with deep international drinks industry experience to bring to global markets unique new and existing Cuban rum Brands. We are building on the current fascination with Cuba and the reputation of Cuba as the home of rum. We are combining the deep traditions of Cuban rum making with innovation and progressive thinking in product development.
Contact: info@itscuban.com
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