True emotions
LET black tears flow
Cuba is a place where people don’t hold back, where people express their true emotions. We want to tell the world the whole truth and nothing but the Cuban truth. Down to the seductive spices, the emotional blend and the passionate craftsmanship. Black Tears is all about emotions and it is inspired by the Cuban song Lagrimas Negras that tells the story of a young woman who sobbed into a vat of rum, filling it with her sorrow. This bottle is packed with emotions to celebrate the Cuba of today.
emotional truth
–– – stories – ––
about black tears
our heritage
The Cuban way of living through emotions is reflected in everything they do. The way they make music and the way they socialize. They do it all with true emotions, with their soul. Holding nothing back. Black Tears is a true Cuban product of love inspired by the Cuban way of living.
The Cuban passion is reflected in every step of the Black Tears production. From the carefully selected seductive spices, to the connection to Cuban Vigia – a seal of high-quality rum.
our rum
Black Tears is an emotional blend of Cuban rum and seductive Cuban spices. Based on a Silver Dry rum from one of the best distilleries on the island, Black Tears is the first ever dry Spiced Cuban Rum on the global market.
The bittersweet taste is what sets apart Black Tears from all other spiced rums, as well as its low sugar content, which is typical for Cuban rum. It is spiced with coffee and cacao which have played a large hand in Cuba’s history and aji dulce which is one of the most distinctive flavors in Cuban cuisine.
Black Tears is bright and clear, smoldering with cool golden intensity. It has a gentle and mysterious sweetness of cocoa accompanying the punch of coffee on the finish, along with the lingering, peppery trace of spice. The result is a very elegant and well-balanced spiced rum.
–– – drink collection – ––
Our collection of drinks is serving you the very essence of true emotions, no matter the occasion.
Allow your taste buds to be seduced by this passionate craftsmanship. What is alive in you today? Have your pick and let black tears flow.
Ride the city with us 🚴♀️
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Rueda la ciudad con nosotros 🚴♀️
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🎨 @sindicato.studio
🎶 @yoyilagarza
@cinocospirits
@nimbility_asia
@rinaldi1957
@ticketybooliquor
@barworkssg
@skylarkspirits
@blacktears_hu
@svetnapojov
@wineworld.com.ua
@diwisa_distillerie_willisau_sa
@drinkdirect.ch
@tongwohgroup
@dalcassianwines_spirits
@thespiritsconnection
@Paulullrichag
@expert24spirits
@bartsbottles
This is the mood you need today 💃😎
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Este es el mood que necesitas hoy 💃😎
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🎨 @sindicato.studio
🎶 @yoyilagarza
❤️🔥 @liainside
@cinocospirits
@nimbility_asia
@rinaldi1957
@ticketybooliquor
@barworkssg
@skylarkspirits
@blacktears_hu
@svetnapojov
@wineworld.com.ua
@diwisa_distillerie_willisau_sa
@drinkdirect.ch
@tongwohgroup
@dalcassianwines_spirits
@thespiritsconnection
@Paulullrichag
@expert24spirits
@bartsbottles
@pyojany through the cuban streets with his skateboard 🛹 😎
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@pyojany por las calles cubanas con su skate 🛹 😎
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🎨 @sindicato.studio
🎶 @yoyilagarza
The cuban passion 🥀🖤
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Pasión cubana 💪
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🎨 @sindicato.studio
🎶 @yoyilagarza
Limitless, effortless, fearless: we are the new generation 💪
As a child, Inventor and wakeboarder Frank always dreamt of creating a wakeboard machine, and, decades later, he invented El Jalapeno. This invention was constructed out of recycled materials; the structure of an old bed frame, the motor of a motorbike, rubbish bins for wheels.
Cubans are experts in creating something out of nothing and we make it look effortless. But the reality is that making our dreams come true in Cuba “no es facil” – it’s anything but easy. What’s so special about being Cuban is our ability to make magic happen no matter the barriers that stand in our way. Limitation is our stimulation.
Forever inventing, scheming, and dreaming, that’s “a lo Cubano” - the Cuban way 😎
�Sin límites, sin esfuerzo, sin miedo: somos la nueva generación 💪
Cuando niño, el inventor y surfista Frank siempre soñaba en crear una máquina de wakeboard, y décadas después, inventó El Jalapeño. Esta invención se construyó de materiales reciclados; la estructura de un bastidor de cama, el motor de una moto, cestas de basura se usaron como ruedas.
Los cubanos somos expertos en crear algo de la nada – y hacerlo parece fácil. Pero la cosa es que hacer realidad nuestros sueños en Cuba no es para nada fácil. Lo más especial de ser cubano es nuestra capacidad de crear algo mágico sin importar las barreras en nuestro camino. La limitación es nuestra estimulación.
Siempre inventando, resolviendo, maquinando, y soñando, eso es “a lo cubano” 😎
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🎨 @sindicato.studio
🎶 @yoyilagarza
💪 @frankgg86
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@cinocospirits
@nimbility_asia
@rinaldi1957
@ticketybooliquor
@barworkssg
@skylarkspirits
@blacktears_hu
@svetnapojov
@wineworld.com.ua
@diwisa_distillerie_willisau_sa
@drinkdirect.ch
@tongwohgroup
@dalcassianwines_spirits
@thespiritsconnection
@Paulullrichag
@expert24spirits
@bartsbottles
Water your roots, drink Black Tears 🌱
Meet our friends Adriana and Jose Luis, owners of Beyond Roots, a thriving Cuban business that creates immersive experience for tourists centered around afro-Cuban culture and heritage. In 2019, starting with nothing but a suitcase full of clothing, they also opened their store in Old Havana dedicated to afro-inspired fashion, beauty products, and gifts. As well as promoting “afrocubanidad” to international visitors, their big focus is to encourage Cubans to celebrate and embrace their afro-Cuban legacy and identity through events and workshops.
Beyond Roots is a labour of love by two dynamic and resourceful “cuentapropistas”, entrepreneurs catapulting Cuba forward into the future while ensuring we always stay connected to our roots 📿
After all, “to know where you are going you have to know where you come from” 🌞
Riega tus raíces, toma Black Tears 🌱
Te presentamos nuestros amigos Adriana y José Luis, dueños de Beyond Roots, una empresa cubana floreciente que desarrolla experiencias turísticas enfocadas en la cultura y patrimonio afrocubano. También, en 2019, con nada a parte de una maleta llena de ropa, abrieron su tienda en La Habana Vieja dedicada a la ropa, accesorios, y productos de belleza afro 📿
Además de promover “Afrocubanidad” a turistas internacionales, su objetivo es fomentar en el pueblo el celebrar y abrazar su legado e identidad afrocubano a través de eventos y talleres.
Beyond Roots es un proyecto de pasión por dos cuentapropistas dinámicos e ingeniosos, empresarios catapultando a Cuba adelante en el futuro mientras aseguran que siempre quedemos conectados a nuestras raíces.
A fin y al cabo “para saber a dónde vas, tienes que saber de dónde vienes” 🌞
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🎨 @sindicato.studio
🎶 @yoyilagarza
🌱 @beyondrootscuba
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@cinocospirits
@nimbility_asia
@rinaldi1957
@ticketybooliquor
@barworkssg
@skylarkspirits
@blacktears_hu
@svetnapojov
@wineworld.com.ua
@diwisa_distillerie_willisau_sa
@drinkdirect.ch
@tongwohgroup
@dalcassianwines_spirits
@thespiritsconnection
@Paulullrichag
@expert24spirits
We are the spirit of Cuba; we are Black Tears 🖤
Rapper, producer, skater, filmmaker, Mechu can do it all. In Cuba it’s normal to have multiple side hustles and jobs in order to get by. This is why we call work “la lucha” or “the fight” – life in Cuba is a test of the utmost resilience.
Yet, music is what propels us Cubans through our struggles. When Mechu rolls out of bed and puts his headphones on, music becomes the driving force behind his many projects.
But, if you ever find yourself lost in the depths of Havana, take your headphones off and listen to the voices of Cuba. Competing music booms out on the streets of every neighbourhood and blares from tinny speakers in every crowded “Guagua”: rumba, salsa, bolero, reggaeton, often all at the same time.
Take a sip of Black Tears and let the spirit of Cuba inspire you 💫
�Somos el espíritu de Cuba; somos Black Tears 🖤
Rapero, productor, patinador, cineasta, Mechu es un hombre de muchos talentos. Para los cubanos, es normal tener muchos trabajos y negocios para sobrevivir. Por eso llamamos al trabajo “la lucha” – la vida cotidiana en Cuba es una prueba de la máxima resiliencia.
Pero en sí, la música es el motor que nos propulsa a través de nuestros problemas. Cuando Mechu se desenrolla de la cama y se pone los audífonos, la música se convierte en la inspiración detrás de sus proyectos.
Pero si te encuentras perdida en el medio de La Habana, quítate los audífonos y escucha las voces de Cuba. La música retumba en las calles de cada barrio y resuena desde las bocinas metálicas en cada “Guagua”: rumba, salsa, bolero, reguetón, a menudo al mismo tiempo.
Toma un sorbito de Black Tears y deja que el espíritu de Cuba te guíe 💫
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@cinocospirits
@nimbility_asia
@rinaldi1957
@ticketybooliquor
@barworkssg
@skylarkspirits
@blacktears_hu
@svetnapojov
@wineworld.com.ua
@diwisa_distillerie_willisau_sa
@drinkdirect.ch
@tongwohgroup
@dalcassianwines_spirits
@thespiritsconnection
@Paulullrichag
@expert24spirits
@bartsbottles
We’re here to tell you nothing but the Cuban truth 🌟.
Cubans and our music, we’re inseparable from each another. The rest of the world has to learn to dance but we’re born with rhythm running deep in our veins. International drumming sensation Rodney has his family of renowned musicians to thank for his inspiration. From as young as two he stood transfixed while he watched his uncles perform live in Havana’s annual street carnivals. Then, in typical Cuban style, he never looked back.
We Cubans embrace life through emotions and we express these emotions through music. “Lagrimas Negras”, the iconic 1920s tragic love song that is at the heart of Black Tears, strikes a chord with every Cuban as it vividly speaks to what feels like living in “la isla de paradojas” the island of paradoxes. Cuba is a bittersweet contradiction: it’s love and loss, romance and sorrow, longing and forgetting. We feel it all.
Let your true feelings flow with Black Tears 💧
Estamos aquí para contarte nada más que la verdad cubana ✨.
Los cubanos y nuestra música, somos inseparables. Para el sensacional baterista internacional Rodney, su familia de músicos famosos es la fuente de su inspiración. Con tan solo dos años quedó extremadamente cautivado al mirar a sus tíos tocar en vivo durante los carnavales callejeros. Desde entonces, en una forma típica cubana, nunca ha mirado atrás.
Los cubanos abrazamos la vida por emociones y expresamos estas emociones por la música. “Lágrimas Negras”, la icónica canción de amor trágica que es el corazón de Black Tears, conmueve a cada cubano porque describe apasionadamente como es la vida en “la isla de paradojas”. Cuba es una contradicción agridulce: es amor y pena, romance y angustia, anhelo y olvido.
Deja que fluyan tus verdaderos sentimientos con Black Tears 💧. �
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@barretodrums
@sindicato.studio
@yoyilagarza
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@cinocospirits
@nimbility_asia
@rinaldi1957
@ticketybooliquor
@barworkssg
@skylarkspirits
@blacktears_hu
@svetnapojov
@wineworld.com.ua
@diwisa_distillerie_willisau_sa
@drinkdirect.ch
@tongwohgroup
@dalcassianwines_spirits
@thespiritsconnection
@Paulullrichag
@expert24spirits
@bartsbottles
When the “sabrosura” runs through your veins 😌
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Cuando la sabrosa corre por tus venas 😎
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🎨 @sindicato.studio
🎶 @yoyilagarza
🥀 @alejandra_jesus08
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@cinocospirits
@nimbility_asia
@rinaldi1957
@ticketybooliquor
@barworkssg
@skylarkspirits
@blacktears_hu
@svetnapojov
@wineworld.com.ua
@diwisa_distillerie_willisau_sa
@drinkdirect.ch
@tongwohgroup
@dalcassianwines_spirits
@thespiritsconnection
@Paulullrichag
@expert24spirits
@bartsbottles
#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba #cubanspirit #habana #spicedrum #cubanrum #sharethespice #bartender #barlife #ron #rum
The new wave of Cuban champions 💪
We’d like to introduce you to Wilson, he’s the Head Bartender at Old Havana’s El del Frente, the spiritual home of Black Tears. He’s also our Cuban Brand Ambassador, embodying the boundless flair and passionate craftsmanship that characterises nuestra Cuba.
Wilson is the proud inventor of our signature Double Black cocktail, a twist on the classic Espresso Martini which combines Cuba’s holy trinity: rum, coffee, and cacao. He’s part of a new wave of Cuban bartenders that are championing cocktail innovation on the island. Sure, mojitos and daiquiris are timeless Cuban classics that we will forever cherish but right now is the time for new icons to be created. Watch this space…
Drop a bit of Cuban sazon in your Cafecito with Black Tears 🖤
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La nueva ola de campeones cubanos 💪
Queremos presentarte a Wilson, el Head Bartender de El del Frente en La Habana Vieja, la cuna espiritual de Black Tears. También es nuestro Brand Ambassador de Cuba porque personifica la creatividad ilimitada y la maestría apasionada que caracteriza nuestra Cuba.
Wilson es el orgulloso creador de nuestro coctel clásico “Double Black”, una variación del Espresso Martini que combina la Santísima Trinidad de Cuba: ron, café y cacao. Wilson es parte de una nueva ola de bartenders cubanos que están cultivando la innovación de cócteles en la isla. Por supuesto, mojitos y daiquiris son eternos clásicos cubanos que siempre nos acompañarán, pero ahora es la hora de crear nuevos íconos…
Pon un poco de sazón a tu cafecito con Black Tears 🖤
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@cinocospirits
@nimbility_asia
@rinaldi1957
@ticketybooliquor
@barworkssg
@skylarkspirits
@blacktears_hu
@svetnapojov
@wineworld.com.ua
@diwisa_distillerie_willisau_sa
@drinkdirect.ch
@tongwohgroup
@dalcassianwines_spirits
@thespiritsconnection
@Paulullrichag
@expert24spirits
@bartsbottles
#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba #cubanspirit #habana #spicedrum #cubanrum #sharethespice #bartender #barlife #ron #rum
Discover the legacy of Black Tears 🖤
Meet Yaroldy, a Cuban percussionist who has played with many of the Cuban musical greats, including Cucho Valdes.
“We all live with and are inspired by the traditional music of Cuba,” he says. And, while Cuba is steeped in tradition, we’re also striving for progress. In fact, it’s the constant push and pull between these two opposing forces that defines Cuba. And you can feel the sparks of this tension in our music too.
According to Yaroldy, “Lágrimas Negras” or “Black Tears,” the 1920s bolero song that inspired us to create our rum, has been covered many times yet each version has its own secrets. Cuba is full of secrets, hushed tones, and things better left unsaid. Listen to our lyrics and read between the lines, there you will find vital clues which will unravel many of the mysteries of the island.
Unlock the secrets of Cuba with Black Tears 🗝️
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Descubre el legado de Black Tears ✨
Este es Yaroldy, un percusionista cubano que ha tocado con muchos de los músicos cubanos icónicos, incluyendo Chucho Valdés.
“La música tradicional es una cosa que para nosotros nos enriquece mucho” dice Yaroldy. Aunque Cuba está impregnada de tradición, también estamos luchando por progreso. De hecho, es la tensión entre estas dos fuerzas contrarias que define Cuba. Y se pueden sentir las chispas de esta tensión en nuestra música también.
Según Yaroldy, hay tantas versiones de “Lágrimas Negras”, el bolero de los tiempos de 1920 que inspira nuestro ron, pero cada versión tiene sus propios secretos. Cuba está llena de secretos, susurros y palabras no dichas. Adéntrate en nuestras letras y ahí encontrarás pistas cruciales que desenredarán muchos de los misterios de la isla.
Desentraña los secretos de Cuba con Black Tears 🗝
Keep calm and let the bartender handle it 😌
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Mantén la calma y deja que el bartender lo maneje 😌
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🎨 @sindicato.studio
🎶 @yoyilagarza
📍 @malecon663
Tag that friend who is always smiling, no matter what 😜
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Etiqueta a ese amigo que está siempre sonriente, no importa que 😎
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🎨 @sindicato.studio
🎶 @yoyilagarza
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@cinocospirits
@nimbility_asia
@rinaldi1957
@ticketybooliquor
@barworkssg
@skylarkspirits
@blacktears_hu
@svetnapojov
@wineworld.com.ua
@diwisa_distillerie_willisau_sa
@drinkdirect.ch
@tongwohgroup
@dalcassianwines_spirits
@thespiritsconnection
@Paulullrichag
@expert24spirits
@bartsbottles
In my dreams i fill you with blessings 🌙
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Y en mis sueños te colmo de bendiciones 🌙
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🎨 @sindicato.studio
🎶 @yoyilagarza
🥀 @lisset_isabelita
This is the passion that characterizes us 🥀🔥
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Esta es la pasión que nos caracteriza 🥀🔥
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🎨 @sindicato.studio
💃 @liainside @lilietorozco @nadinayenya
🎶 @yoyilagarza
–– – press releases and articles – ––
Here you’ll find press releases, pack shots and other materials, free to use if you want to express your emotions about Black Tears!
The Island Rum Company was established in 2012. The idea was to combine local influence and networks in Cuba with deep international drinks industry experience to bring to global markets unique new and existing Cuban rum Brands. We are building on the current fascination with Cuba and the reputation of Cuba as the home of rum. We are combining the deep traditions of Cuban rum making with innovation and progressive thinking in product development.
Contact: info@itscuban.com
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