True emotions
LET black tears flow
Cuba is a place where people don’t hold back, where people express their true emotions. We want to tell the world the whole truth and nothing but the Cuban truth. Down to the seductive spices, the emotional blend and the passionate craftsmanship. Black Tears is all about emotions and it is inspired by the Cuban song Lagrimas Negras that tells the story of a young woman who sobbed into a vat of rum, filling it with her sorrow. This bottle is packed with emotions to celebrate the Cuba of today.
emotional truth
–– – stories – ––
Express your emotional truth
about black tears
our heritage
The Cuban way of living through emotions is reflected in everything they do. The way they make music and the way they socialize. They do it all with true emotions, with their soul. Holding nothing back. Black Tears is a true Cuban product of love inspired by the Cuban way of living.
The Cuban passion is reflected in every step of the Black Tears production. From the carefully selected seductive spices, to the connection to Cuban Vigia – a seal of high-quality rum.
our rum
Black Tears is an emotional blend of Cuban rum and seductive Cuban spices. Based on a Silver Dry rum from one of the best distilleries on the island, Black Tears is the first ever dry Spiced Cuban Rum on the global market.
The bittersweet taste is what sets apart Black Tears from all other spiced rums, as well as its low sugar content, which is typical for Cuban rum. It is spiced with coffee and cacao which have played a large hand in Cuba’s history and aji dulce which is one of the most distinctive flavors in Cuban cuisine.
Black Tears is bright and clear, smoldering with cool golden intensity. It has a gentle and mysterious sweetness of cocoa accompanying the punch of coffee on the finish, along with the lingering, peppery trace of spice. The result is a very elegant and well-balanced spiced rum.
–– – drinks – ––
Black Tears mixes beautifully in long drinks and cocktails. Its bittersweet, mysterious flavor adds complexity and intrigue to traditional rum drinks and more daring inventions.
Black Tears in a shot glass with a few drops of orange 🍊 #cubandryspiced ---- “What Black Tears does is that it allows itself to be a wonderful rum on its own but it also has a little bit of complexity to it, some underlying flavour notes that allow it to be pushed into a different category' Michael Callahan, The Compound Collective @thecompoundcollective . /// . Black Tears en un vaso de chupito con unas gotas de naranja 🍊 ---- “Lo que hace Black Tears es que se permite a sí mismo ser un maravilloso ron, pero también tiene un poco de complejidad, algunas notas de sabor subyacentes que le permiten ser empujado a una categoría diferente' Michael Callahan, The Compound Collective, @thecompoundcollective . 🎨 @amaiasarah #Blacktears #Cubanspiced #lagrimasnegras #expressyourself #drinkresponsibly #amorypena #havana #cuba #drinking #tattoos #cubanspirit #habana #spicedrum #cubanrum #cocktails #cubancocktails
Barrels of Tears 😎 . #cubandryspiced . 🎨@mr_myl 📷 @calcagnophotographer . . #Blacktears #Cubanspiced #lagrimasnegras #expressyourself #drinkresponsibly #amorypena #havana #cuba #eyeifefestival #drinking #tattoos #cubanspirit #habana #spicedrum #cubanrum #streetart #cubanstreetart
Monday Mood 🖤 . #cubandryspiced . 💃@amable_not_trouble 📷 @calcagnophotographer . . #Blacktears #Cubanspiced #lagrimasnegras #expressyourself #drinkresponsibly #amorypena #havana #cuba #eyeifefestival #drinking #tattoos #cubanspirit #habana #spicedrum #cubanrum #streetart #cubanstreetart #mondaymood
💪 #cubandryspiced . . . . 📷 @calcagnophotographer . #Blacktears #Cubanspiced #lagrimasnegras #expressyourself #drinkresponsibly #amorypena #havana #cuba #drinking #cubancommuity #cubanspirit #habana #spicedrum #cubanrum #tattoo
Black Tears on the rocks with orange zest 🍊 #cubandryspiced “Black Tears has a very rich taste. It’s one of the best rums in the world!” - Keisuke Yamamoto (@ksk_bartender , @jeremiah_tokyo, @flairbarnewjack @bees.knees.kyoto ///// "Black Tears tienen un sabor muy rico. ¡Es uno de los mejores rones del mundo!" - Keisuke Yamamoto (@ksk_bartender, @jeremiah_tokyo, @flairbarnewjack @bees.knees.kyoto 🎨 @amaiasarah #Blacktears #Cubanspiced #lagrimasnegras #expressyourself #drinkresponsibly #amorypena #havana #cuba #eyeifefestival #drinking #tattoos #cubanspirit #habana #spicedrum #cubanrum #cocktails #cubancocktails
Time for a rum? 🤔 . . . . 📷 @calcagnophotographer 🎨 @mr_myl . #drycubanapicedrum . #Blacktears #Cubanspiced #lagrimasnegras #expressyourself #drinkresponsibly #amorypena #havana #cuba #eyeifefestival #drinking #tattoos #cubanspirit #habana #spicedrum #cubanrum #streetart #cubanstreetart #graffiti
Black Cuban 🖤 An Old Cuban with a Black Tears twist Ingredients: 60ml Black Tears 20ml mint-lime cordial 50ml Champagne 🍾 2 dashes orange-bitters 1 dash pepper tincture. Instructions: 1. Stir all the ingredients 2. Pour Into a coupe. 3. Fill-up with 50ml of Champagne. 4.Garnish with Mint spring 🎨: @amaiasarah “I am so amazed with the product. It’s the perfect balance of flavour and taste. It’s good enough to be drunk on its own, or to be mixed it with something else.' - Agung Prabowo owner of The Old Man bar, in both Hong Kong and Singapore @theoldmanhk /// Black Cuban 🖤 Un 'Viejo Cubano' con un toque de Black Tears. Ingredientes: 60ml Black Tears 20 ml de menta-lima cordial 50ml de champagne 2 guiones naranja-amargo 1 guión de tintura de pimiento. Instrucciones: 1. Revuelva todos los ingredientes 2. Vierta En un coupé. 3. Relleno con 50ml de champagne. 4. Decorar Mint Spring 🎨: @amaiasarah "Estoy tan sorprendido con el producto. Es el equilibrio perfecto entre sabor y sabor. Es lo suficientemente bueno como para emborracharse solo o para mezclarlo con otra cosa ". - Agung Prabowo de The Old Man, Hong Kong y Singapur. @theoldmanhk #Blacktears #Cubanspiced #lagrimasnegras #expressyourself #drinkresponsibly #amorypena #havana #cuba #eyeifefestival #drinking #tattoos #cubanspirit #habana #spicedrum #cubanrum #cocktails #cubancocktails #dryspicedrum
Throwback to DJ Ley at Eyeife Festival 2018 💥 . . 📷 @calcagnophotographer . . #Blacktears #Cubanspiced #lagrimasnegras #expressyourself #drinkresponsibly #amorypena #havana #cuba #eyeifefestival #drinking #tattoos #cubanspirit #habana #dryspicedrum #cubanrum #djley #eyeifefestival
Time for a Tears? 🖤 . . . 📷 @calcagnophotographer . #Blacktears #Cubanspiced #lagrimasnegras #expressyourself #drinkresponsibly #amorypena #havana #cuba #eyeifefestival #drinking #tattoos #cubanspirit #habana #spicedrum #cubanrum #cubanmodel #paintedmodel
Throwback to our Asian Launch at @smokeandmirrorsbarsg in Singapore 🍸 . . . . #Blacktears #Cubanspiced #lagrimasnegras #expressyourself #drinkresponsibly #amorypena #havana #cuba #eyeifefestival #drinking #tattoos #cubanspirit #habana #spicedrum #cubanrum #Cocktails #singapore
Black Tears Rum with an orange zest 🍊 ------ “Black Tears definitely shines in its flavour. The spices in Black Tears are not like the spices you get in other spiced rums. The three ingredients - cacao, coffee and the pepper - are what make the spirit great." Jorge Conde, @smokeandmirrorsbarsg. //// Black Tears con cáscara de naranja 🍊 ------ "Black Tears definitivamente brillan en su sabor. Las especias en Black Tears no son como las especias que se obtienen en otros rones especiados. Los tres ingredientes, el cacao, el café y la pimienta, son los que hacen grande al bebida." 🎨 @amaiasarah #Blacktears #Cubanspiced #lagrimasnegras #expressyourself #drinkresponsibly #amorypena #havana #cuba #eyeifefestival #drinking #tattoos #cubanspirit #habana #spicedrum #cubanrum #cocktails #cubancocktails #dryspiced
Monday Mood 😎 . . . . 📷 @calcagnophotographer #Blacktears #Cubanspiced #lagrimasnegras #expressyourself #drinkresponsibly #amorypena #havana #cuba #drinking #cubancommuity #cubanspirit #habana #spicedrum #cubanrum #che #tattoo
Darkside of the Moon 🌚 . . . . 📷 @calcagnophotographer #Blacktears #Cubanspiced #lagrimasnegras #expressyourself #drinkresponsibly #amorypena #havana #cuba #eyeifefestival #drinking #tattoos #cubanspirit #habana #spicedrum #cubanrum "#darthvader #streetart #cubanstreetart #graffiti
Performing Tears 🖤 . . . 📷 @calcagnophotographer #Blacktears #Cubanspiced #lagrimasnegras #expressyourself #drinkresponsibly #amorypena #havana #cuba #eyeifefestival #drinking #tattoos #cubanspirit #habana #spicedrum #cubanrum
Share the Tears 😎 . . 📷 @calcagnophotographer . #Blacktears #Cubanspiced #lagrimasnegras #drinkresponsibley #amorypena #havana #cuba #eyeifefestival #drinking #tattoos #cubanspirit #habana #spicedrum #cubanrum
The Island Rum Company was established in 2012 in Norway by three passionate entrepreneurs and innovators. The idea was to combine local influence and networks in Cuba with deep international drinks industry experience to bring to global markets unique new and existing Cuban rum Brands. We are building on the current fascination with Cuba and the reputation of Cuba as the home of rum. We are combining the deep traditions of Cuban rum making and with innovation and progressive thinking in product development.
Contact: info@itscuban.com
Watch presentation movie: The Island Rum Company
–– – about black tears – ––
The Cuban way of living through emotions is reflected in everything. The way they make music and the way they socialize. They do it all with true emotions, with their soul. Holding nothing back. Black Tears is a true Cuban product of love inspired by the Cuban way of living.
The Cuban passion is reflected in every step of the Black Tears production. From the carefully selected seductive spices, to the partnership with Cuban Vigia – a seal of high-quality rum.
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