True emotions
LET black tears flow
Cuba is a place where people don’t hold back, where people express their true emotions. We want to tell the world the whole truth and nothing but the Cuban truth. Down to the seductive spices, the emotional blend and the passionate craftsmanship. Black Tears is all about emotions and it is inspired by the Cuban song Lagrimas Negras that tells the story of a young woman who sobbed into a vat of rum, filling it with her sorrow. This bottle is packed with emotions to celebrate the Cuba of today.
emotional truth
–– – stories – ––
about black tears
our heritage
The Cuban way of living through emotions is reflected in everything they do. The way they make music and the way they socialize. They do it all with true emotions, with their soul. Holding nothing back. Black Tears is a true Cuban product of love inspired by the Cuban way of living.
The Cuban passion is reflected in every step of the Black Tears production. From the carefully selected seductive spices, to the connection to Cuban Vigia – a seal of high-quality rum.
our rum
Black Tears is an emotional blend of Cuban rum and seductive Cuban spices. Based on a Silver Dry rum from one of the best distilleries on the island, Black Tears is the first ever dry Spiced Cuban Rum on the global market.
The bittersweet taste is what sets apart Black Tears from all other spiced rums, as well as its low sugar content, which is typical for Cuban rum. It is spiced with coffee and cacao which have played a large hand in Cuba’s history and aji dulce which is one of the most distinctive flavors in Cuban cuisine.
Black Tears is bright and clear, smoldering with cool golden intensity. It has a gentle and mysterious sweetness of cocoa accompanying the punch of coffee on the finish, along with the lingering, peppery trace of spice. The result is a very elegant and well-balanced spiced rum.
–– – drink collection – ––
Our collection of drinks is serving you the very essence of true emotions, no matter the occasion.
Allow your taste buds to be seduced by this passionate craftsmanship. What is alive in you today? Have your pick and let black tears flow.
La Malucansia
Those who follow Yosvel’s “New World”
will have heard of La Malucansia.
It’s a made up phrase he invented that
speaks to his philosophy as an artist. It’s a state of mind and a union of the best energies, a guiding principle that he lives
by that flows through everything he does.
“La Malucansia is not easy to explain in
words alone. It’s something that’s felt. It’s
like meeting someone for the first time and feeling an intense happiness all of a sudden. It’s an energy and a connection in the middle of a fiesta, it’s simply good vibes”
@cinocospirits
@nimbility_asia
@rinaldi1957
@ticketybooliquor
@barworkssg
@skylarkspirits
@blacktears_hu
@svetnapojov
@wineworld.com.ua
@diwisa_distillerie_willisau_sa
@drinkdirect.ch
@tongwohgroup
@dalcassianwines_spirits
@thespiritsconnection
@Paulullrichag
@expert24spirits
@bartsbottles
@noblespirits
@alexandrion_group
@lsaq
@rumako.cz
@importertw
@pancaindo
@bevbrands_th
#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba #cubanspirit #habana #spicedrum #cubanrum #sharethespice #bartender #barlife #ron #rum
The Cuban way of living through emotions is reflected in everything they do. The way they make music and the way they socialize. They do it all with true emotions, with their soul. Holding nothing back. Black Tears is a true Cuban product of love inspired by the Cuban way of living.
Repost @shirazuki 😍
@cinocospirits
@nimbility_asia
@rinaldi1957
@ticketybooliquor
@barworkssg
@skylarkspirits
@blacktears_hu
@svetnapojov
@wineworld.com.ua
@diwisa_distillerie_willisau_sa
@drinkdirect.ch
@tongwohgroup
@dalcassianwines_spirits
@thespiritsconnection
@Paulullrichag
@expert24spirits
@bartsbottles
@noblespirits
@alexandrion_group
@lsaq
@rumako.cz
@importertw
@pancaindo
@bevbrands_th
#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba #cubanspirit #habana #spicedrum #cubanrum #sharethespice #bartender #barlife #ron #rum
Based on a Silver Dry rum from one of the best distilleries on the island of Cuba, Black Tears is the first spiced dry Cuban rum on the world market.
Repost @aarrieta.m 💪
@cinocospirits
@nimbility_asia
@rinaldi1957
@ticketybooliquor
@barworkssg
@skylarkspirits
@blacktears_hu
@svetnapojov
@wineworld.com.ua
@diwisa_distillerie_willisau_sa
@drinkdirect.ch
@tongwohgroup
@dalcassianwines_spirits
@thespiritsconnection
@Paulullrichag
@expert24spirits
@bartsbottles
@noblespirits
@alexandrion_group
@lsaq
@rumako.cz
@importertw
@pancaindo
@bevbrands_th
#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba #cubanspirit #habana #spicedrum #cubanrum #sharethespice #bartender #barlife #ron #rum
UNDERGROUND 💥
@yosvel_malucansia admits that the rap scene in Cuba is a lot less prominent than it was in its golden age in the late 90s and early 00s. But there's a secret movement developing behind the scenes.
"It's even more underground than before, I know there are so many interesting things going on but they are really hidden out of sight. Im often out and hear young rappers improvising and it's clear they have something. But when I approach them and say 'hey this is good, why dont you make a track?', they often dont because they dont have the resources, mindset, or knowledge to know where to go with it. I want to change that"
@cinocospirits
@nimbility_asia
@rinaldi1957
@ticketybooliquor
@barworkssg
@skylarkspirits
@blacktears_hu
@svetnapojov
@wineworld.com.ua
@diwisa_distillerie_willisau_sa
@drinkdirect.ch
@tongwohgroup
@dalcassianwines_spirits
@thespiritsconnection
@Paulullrichag
@expert24spirits
@bartsbottles
@noblespirits
@alexandrion_group
@lsaq
@rumako.cz
@importertw
@pancaindo
@bevbrands_th
#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba #cubanspirit #habana #spicedrum #cubanrum #sharethespice #bartender #barlife #ron #rum
Black Tears Piña Colada❕
Repost @beverageboysldn 💪
@cinocospirits
@nimbility_asia
@rinaldi1957
@ticketybooliquor
@barworkssg
@skylarkspirits
@blacktears_hu
@svetnapojov
@wineworld.com.ua
@diwisa_distillerie_willisau_sa
@drinkdirect.ch
@tongwohgroup
@dalcassianwines_spirits
@thespiritsconnection
@Paulullrichag
@expert24spirits
@bartsbottles
@noblespirits
@alexandrion_group
@lsaq
@rumako.cz
@importertw
@pancaindo
@bevbrands_th
#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba #cubanspirit #habana #spicedrum #cubanrum #sharethespice #bartender #barlife #ron #rum
LA CALLE 🔥
When Yosvel formed @newworld_losmalucos he wanted all of the musicians involved in the project to come from the streets, with the aim of giving them support and opportunties just like the hiphop communiy did for him.
“I signed them all up to Central Havana’s state rap agency “Agencia de Rap Cubano” so that they could make music at a professional level and give them a level of legitimacy even though they came from the streets and has no formal music education. This is one of my biggest goals, to bring street artists together, I believed I achieved this with New World”
And really, Yosvel is still the rapping barrio kid from years before. Street life is still his biggest influence.
“I live really close to the street because I still feel very connected to this part of me, I love the noise, the partying, this is the energy I want to transmit in my music. I sit on my balcony overlooking the street and it inspires me to write. Sometimes I even walk through the barrio improvising and recording raps on my phone”
@cinocospirits
@nimbility_asia
@rinaldi1957
@ticketybooliquor
@barworkssg
@skylarkspirits
@blacktears_hu
@svetnapojov
@wineworld.com.ua
@diwisa_distillerie_willisau_sa
@drinkdirect.ch
@tongwohgroup
@dalcassianwines_spirits
@thespiritsconnection
@Paulullrichag
@expert24spirits
@bartsbottles
@noblespirits
@alexandrion_group
@lsaq
@rumako.cz
@importertw
@pancaindo
@bevbrands_th
#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba #cubanspirit #habana #spicedrum #cubanrum #sharethespice #bartender #barlife #ron #rum
Standing in line, waiting for you 😌
Repost @petepetini
@cinocospirits
@nimbility_asia
@rinaldi1957
@ticketybooliquor
@barworkssg
@skylarkspirits
@blacktears_hu
@svetnapojov
@wineworld.com.ua
@diwisa_distillerie_willisau_sa
@drinkdirect.ch
@tongwohgroup
@dalcassianwines_spirits
@thespiritsconnection
@Paulullrichag
@expert24spirits
@bartsbottles
@noblespirits
@alexandrion_group
@lsaq
@rumako.cz
@importertw
@pancaindo
@bevbrands_th
#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba #cubanspirit #habana #spicedrum #cubanrum #sharethespice #bartender #barlife #ron #rum
By the age of 12, Yosvel’s dad told him he no longer wanted to write his lyrics for him, now was the time for his son to express who he was using his own voice. From then on, he started to write his own raps, reflecting on his view of life in Cuba as a 12 year old kid.
After many years already under his belt, the Havana hiphop community gave him the ultimate accolade: his own rap name. They went with “el Progresista” “the progressive”, firmly recognising him as the evolution of the Cuban rap movement, the next generation.
However, by the time he grew up he knew that he needed to truly follow his own path and progress into the artist he wanted to be.
“Everyone in Cuba knew me as Yosvelito, the rapper kid of X Alfonso, so I decided that I wanted to do something that truly came from me, mixing everything I had learnt with what I loved most. So I created the group New World. The name came from the fact that I wanted to start my career from zero, to create a new world, my world...”
📸 by @titinastyle
@cinocospirits
@nimbility_asia
@rinaldi1957
@ticketybooliquor
@barworkssg
@skylarkspirits
@blacktears_hu
@svetnapojov
@wineworld.com.ua
@diwisa_distillerie_willisau_sa
@drinkdirect.ch
@tongwohgroup
@dalcassianwines_spirits
@thespiritsconnection
@Paulullrichag
@expert24spirits
@bartsbottles
@noblespirits
@alexandrion_group
@lsaq
@rumako.cz
@importertw
@pancaindo
@bevbrands_th
#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba #cubanspirit #habana #spicedrum #cubanrum #sharethespice #bartender #barlife #ron #rum
Black Tears is bright and clear, smoldering with cool golden intensity. It has a gentle and mysterious sweetness of cocoa accompanying the punch of coffee on the finish, along with the lingering, peppery trace of spice. The result is a very elegant and well-balanced spiced rum.
Repost @petepetini
@cinocospirits
@nimbility_asia
@rinaldi1957
@ticketybooliquor
@barworkssg
@skylarkspirits
@blacktears_hu
@svetnapojov
@wineworld.com.ua
@diwisa_distillerie_willisau_sa
@drinkdirect.ch
@tongwohgroup
@dalcassianwines_spirits
@thespiritsconnection
@Paulullrichag
@expert24spirits
@bartsbottles
@noblespirits
@alexandrion_group
@lsaq
@rumako.cz
@importertw
@pancaindo
@bevbrands_th
#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba #cubanspirit #habana #spicedrum #cubanrum #sharethespice #bartender #barlife #ron #rum
The Cuban passion is reflected in every step of the Black Tears production. From the carefully selected seductive spices, to the connection to Cuban Vigia – a seal of high-quality rum.
Repost @goodfellassg
@cinocospirits
@nimbility_asia
@rinaldi1957
@ticketybooliquor
@barworkssg
@skylarkspirits
@blacktears_hu
@svetnapojov
@wineworld.com.ua
@diwisa_distillerie_willisau_sa
@drinkdirect.ch
@tongwohgroup
@dalcassianwines_spirits
@thespiritsconnection
@Paulullrichag
@expert24spirits
@bartsbottles
@noblespirits
@alexandrion_group
@lsaq
@rumako.cz
@importertw
@pancaindo
@bevbrands_th
#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba #cubanspirit #habana #spicedrum #cubanrum #sharethespice #bartender #barlife #ron #rum
YOSVEL 💘
This is Yosvel, one of Havana’s most prominent artists in the alternative rap scene and director of the musical concept @newworld_losmalucos
Despite only being in his twenties, many would consider him a veteran in Havana’s creative bubble, as he entered the underground rap world at just seven years old... yep, he’s been around the block.
Growing up, Yosvel looked up to his older brothers, rappers that spent their days practicing at home. His parents eventually agreed that he could start rapping too as a hobby. He couldn’t yet read or write at only seven, so it was his dad who wrote his verses, which his mum then sung bit by bit for him to repeat back to her. That’s how he learnt to rap.
From there, he was plunged into the Cuban hip-hop movement that had been exploding on the island since the 90s. When Cuban rap legend X Alfonso decided to take Yosvel under his wing, that’s when everything really started to gain pace.
Some of X Alfonso’s most memorable music videos reveal “Yosvelito” rapping to camera on the streets of Cuba, shirtless, and front-toothless. Others show a teenage Yosvel being brought on stage at underground concerts rapping to thousands of fans. But this was only the beginning...
@cinocospirits
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@rinaldi1957
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@barworkssg
@skylarkspirits
@blacktears_hu
@svetnapojov
@wineworld.com.ua
@diwisa_distillerie_willisau_sa
@drinkdirect.ch
@tongwohgroup
@dalcassianwines_spirits
@thespiritsconnection
@Paulullrichag
@expert24spirits
@bartsbottles
@noblespirits
@alexandrion_group
@lsaq
@rumako.cz
@importertw
@pancaindo
@bevbrands_th
#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba #cubanspirit #habana #spicedrum #cubanrum #sharethespice #bartender #barlife #ron #rum
🪅 MERRY CHRISTMAS Y’All 🎄
@cinocospirits
@nimbility_asia
@rinaldi1957
@ticketybooliquor
@barworkssg
@skylarkspirits
@blacktears_hu
@svetnapojov
@wineworld.com.ua
@diwisa_distillerie_willisau_sa
@drinkdirect.ch
@tongwohgroup
@dalcassianwines_spirits
@thespiritsconnection
@Paulullrichag
@expert24spirits
@bartsbottles
@noblespirits
@alexandrion_group
@lsaq
@rumako.cz
@importertw
@pancaindo
@bevbrands_th
#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba #cubanspirit #habana #spicedrum #cubanrum #sharethespice #bartender #barlife #ron #rum
Three X Co. First foreign guest shift sees Din Hassan, Black Tears and Ron La Progresiva Brand Ambassador present a Masterclass in hospitality and trends as well as a guest shift featuring 5 Trish on classic cocktails, all flavourful and delicious 😎
@dinhassan
@blacktearscubanspiced @ronlaprogresiva
@threexco_kl
Repost @tipple.my
@cinocospirits
@nimbility_asia
@rinaldi1957
@ticketybooliquor
@barworkssg
@skylarkspirits
@blacktears_hu
@svetnapojov
@wineworld.com.ua
@diwisa_distillerie_willisau_sa
@drinkdirect.ch
@tongwohgroup
@dalcassianwines_spirits
@thespiritsconnection
@Paulullrichag
@expert24spirits
@bartsbottles
@noblespirits
@alexandrion_group
@lsaq
@rumako.cz
@importertw
@pancaindo
@bevbrands_th
#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba #cubanspirit #habana #spicedrum #cubanrum #sharethespice #bartender #barlife #ron #rum
Who said cocktail night had to be difficult? As long as you have a top quality rum like @blacktearscubanspiced - a classic Cuba libre is the perfect vibe 🥃
📸 @chris_nerette
Repost @beverageboysldn
@cinocospirits
@nimbility_asia
@rinaldi1957
@ticketybooliquor
@barworkssg
@skylarkspirits
@blacktears_hu
@svetnapojov
@wineworld.com.ua
@diwisa_distillerie_willisau_sa
@drinkdirect.ch
@tongwohgroup
@dalcassianwines_spirits
@thespiritsconnection
@Paulullrichag
@expert24spirits
@bartsbottles
@noblespirits
@alexandrion_group
@lsaq
@rumako.cz
@importertw
@pancaindo
@bevbrands_th
#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba #cubanspirit #habana #spicedrum #cubanrum #sharethespice #bartender #barlife #ron #rum
REBIRTH 🌷
As well as her work as an artist, Kercia now has another important role to play in Havana’s future: raising the next generation of Cuban creatives. She recently welcomed her daughter Xelif into the world, and this has undoubtedly had a profound effect on her music.
“Motherhood is the most genuine manifestation of creation that a human being can have. Conception, pregnancy, birth, nurture, everything involved in the process of having a child is an artistic expression. In turn, this process also makes your creativity flourish”
@cinocospirits
@nimbility_asia
@rinaldi1957
@ticketybooliquor
@barworkssg
@skylarkspirits
@blacktears_hu
@svetnapojov
@wineworld.com.ua
@diwisa_distillerie_willisau_sa
@drinkdirect.ch
@tongwohgroup
@dalcassianwines_spirits
@thespiritsconnection
@Paulullrichag
@expert24spirits
@bartsbottles
@noblespirits
@alexandrion_group
@lsaq
@rumako.cz
@importertw
@pancaindo
@bevbrands_th
#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba #cubanspirit #habana #spicedrum #cubanrum #sharethespice #bartender #barlife #ron #rum
–– – press releases and articles – ––
Here you’ll find press releases, pack shots and other materials, free to use if you want to express your emotions about Black Tears!
The Island Rum Company was established in 2012. The idea was to combine local influence and networks in Cuba with deep international drinks industry experience to bring to global markets unique new and existing Cuban rum Brands. We are building on the current fascination with Cuba and the reputation of Cuba as the home of rum. We are combining the deep traditions of Cuban rum making with innovation and progressive thinking in product development.
Contact: info@itscuban.com
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