True emotions
LET black tears flow
Cuba is a place where people don’t hold back, where people express their true emotions. We want to tell the world the whole truth and nothing but the Cuban truth. Down to the seductive spices, the emotional blend and the passionate craftsmanship. Black Tears is all about emotions and it is inspired by the Cuban song Lagrimas Negras that tells the story of a young woman who sobbed into a vat of rum, filling it with her sorrow. This bottle is packed with emotions to celebrate the Cuba of today.
emotional truth
–– – stories – ––
about black tears
our heritage
The Cuban way of living through emotions is reflected in everything they do. The way they make music and the way they socialize. They do it all with true emotions, with their soul. Holding nothing back. Black Tears is a true Cuban product of love inspired by the Cuban way of living.
The Cuban passion is reflected in every step of the Black Tears production. From the carefully selected seductive spices, to the connection to Cuban Vigia – a seal of high-quality rum.
our rum
Black Tears is an emotional blend of Cuban rum and seductive Cuban spices. Based on a Silver Dry rum from one of the best distilleries on the island, Black Tears is the first ever dry Spiced Cuban Rum on the global market.
The bittersweet taste is what sets apart Black Tears from all other spiced rums, as well as its low sugar content, which is typical for Cuban rum. It is spiced with coffee and cacao which have played a large hand in Cuba’s history and aji dulce which is one of the most distinctive flavors in Cuban cuisine.
Black Tears is bright and clear, smoldering with cool golden intensity. It has a gentle and mysterious sweetness of cocoa accompanying the punch of coffee on the finish, along with the lingering, peppery trace of spice. The result is a very elegant and well-balanced spiced rum.
–– – drink collection – ––
Our collection of drinks is serving you the very essence of true emotions, no matter the occasion.
Allow your taste buds to be seduced by this passionate craftsmanship. What is alive in you today? Have your pick and let black tears flow.
How can you accurately describe the sound of a city? 🤔
What exactly is it that makes Havana so unique creatively? For, @yosvel_elmaluco limitation can sometimes be the best stimulation.
“The lack of opportunity mixed with the lack of access to resources actually gives an extra plus to our creativity. We don’t have everything we need right there in the palm of ours hands, it makes you have to think differently, to think twice as hard how to make things happen musically” 🎶
Cubans are constantly resolving, improvising, freestyling, and making magic happen against the odds. This all ends up mixed up into our music, a strength, a resolve, and an unrefined raw sound that is truly unique, truly Cuban.
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@cinocospirits
@nimbility_asia
@rinaldi1957
@ticketybooliquor
@barworkssg
@skylarkspirits
@blacktears_hu
@svetnapojov
@wineworld.com.ua
@diwisa_distillerie_willisau_sa
@drinkdirect.ch
@tongwohgroup
@dalcassianwines_spirits
@thespiritsconnection
@Paulullrichag
@expert24spirits
@bartsbottles
@noblespirits
@alexandrion_group
@lsaq
@rumako.cz
@importertw
@pancaindo
@bevbrands_th
#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba #cubanspirit #habana #spicedrum #cubanrum #sharethespice #bartender #barlife #ron #rum
💥 Musical producer, curator, and director @yoyilagarza brought the Black Tears Pikete together to create a cover of the iconic Cuban track “Lagrimas Negras” -- the key inspiration and story behind our rum. The song is one of the most covered in the Spanish language but Yoyi wanted to compose a version like no other.
“We started out being true to the original style of the song with @itsfelixroman singing alone with the piano. After, we added a little bit more funk and soul with @kerci.thomas and @_belicha___ , and then @yosvel_elmaluco came in with his rap verses in the middle to freshen it up. We wanted to respect the original intent behind the song but at the same time break away from its structure. Of course, we all had to come together to finish the performance with the legendary montuno: ‘you want to leave me, I dont want to suffer’ -- the grand finale of a song that shaped an era” 🔥
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@cinocospirits
@nimbility_asia
@rinaldi1957
@ticketybooliquor
@barworkssg
@skylarkspirits
@blacktears_hu
@svetnapojov
@wineworld.com.ua
@diwisa_distillerie_willisau_sa
@drinkdirect.ch
@tongwohgroup
@dalcassianwines_spirits
@thespiritsconnection
@Paulullrichag
@expert24spirits
@bartsbottles
@noblespirits
@alexandrion_group
@lsaq
@rumako.cz
@importertw
@pancaindo
@bevbrands_th
#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba #cubanspirit #habana #cubanrum #cubanartist #artist #cubanmusic #music #ron #rum
Lagrimas Negras, or Black Tears, the inspiration behind our rum, was written by Cuban son and bolero star Miguel Matamoros in 1930. It’s one of the most iconic pieces of culture on the island, we all know and love Lagrimas Negras 🖤
✨ The song was actually first conceived while Matamoros was visiting the Dominican Republic. Legend has it that he was lying in his hotel room one evening, when he started to hear the uncontollable sobbing of a women through the walls. Concerned, he asked the owner what had happened and was told that her lover had left her for another woman. The distress, devestation and desperation of her sobs was what inspired Lagrimas Negras.
As @yoyilagarza puts it, Matamorro’s Lagrimas Negras moved forward a whole era of music, not just through his lyrics that strike at the heart of the Cuban condition but also through the construction of the song itself. Matamoros created a brand- new subgenre of Cuban music, a fusion of son and bolero, with an iconic ending of the track known as a montuno- a fast, repeated and improvised vocal refrain that relects the frantic and desperate cries of the heartbroken lover.
This same innovation is revealing itself in Havana. A new generation of Cuban stars that are transforming our era of music almost one hundred years later...
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@cinocospirits
@nimbility_asia
@rinaldi1957
@ticketybooliquor
@barworkssg
@skylarkspirits
@blacktears_hu
@svetnapojov
@wineworld.com.ua
@diwisa_distillerie_willisau_sa
@drinkdirect.ch
@tongwohgroup
@dalcassianwines_spirits
@thespiritsconnection
@Paulullrichag
@expert24spirits
@bartsbottles
@noblespirits
@alexandrion_group
@lsaq
@rumako.cz
@importertw
@pancaindo
@bevbrands_th
#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba #cubanspirit #habana #spicedrum #cubanrum #sharethespice #bartender #barlife #ron #rum
What do you get when you mix a pianist, a soul singer, a rapper, a R&B diva, and an opera star together?
Cuban magic ✨
For rapper @yosvel_elmaluco , the most stimulating aspect of Havana’s underground music movement are the cross-genre fusions and collaborations evolving in the community.
“The fusing of urban music with jazz, or I’ve heard lots of rappers getting involved in trova guitar music, you would have never seen that before. There are also DJs mixing funk with afro, and I have been thinking about mixing reggaeton with rock, I want to hear what this blend would sound like. The new generation are really wanting this union, it’s so fresh” 🌱
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¿Qué pasa cuando mezclas a un pianista, un cantante de soul, un rapero, una diva del R&B y una estrella de la ópera?
✨ Magia Cubana ✨
Para el rapero @yosvel_elmaluco el aspecto más estimulante del movimiento de música underground de La Habana son las fusiones y colaboraciones entre géneros que se desarrollan en la comunidad. "La fusión de la música urbana con el jazz, he escuchado a muchos raperos involucrarse en la música de trova y quitarra, nunca lo habrías visto antes. También hay DJs que mezclan funk con afro y he estado pensando en mezclar reggaeton con rock, quiero escuchar cómo sonaría esta mezcla. La nueva generación tiene muchas ganas de esta unión, es tan fresca” 🌱
¿De qué canción recuerdas que te enamoraste cuando fuiste a Cuba?
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@cinocospirits
@nimbility_asia
@rinaldi1957
@ticketybooliquor
@barworkssg
@skylarkspirits
@blacktears_hu
@svetnapojov
@wineworld.com.ua
@diwisa_distillerie_willisau_sa
@drinkdirect.ch
@tongwohgroup
@dalcassianwines_spirits
@thespiritsconnection
@Paulullrichag
@expert24spirits
@bartsbottles
@noblespirits
@alexandrion_group
@lsaq
@rumako.cz
@importertw
@pancaindo
@bevbrands_th
#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba #artist #habana #spicedrum #cubanrum #sharethespice #music #cubanartist #cubanmusic #rum
Black Tears are placing the spotlight on seven Cuban creatives, five musicians and two mixologists, who will be uncovering the most critical aspects of themselves, their art, and their life in Havana today ✨
How did they find themselves mixed up in the alternative creative community in Havana? What secrets can be unveiled surrounding this underground scene, and what are their hidden hopes for its collective future? What do they want to reveal about this city that most may not know?
Stay tuned... 😎
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@cinocospirits
@nimbility_asia
@rinaldi1957
@ticketybooliquor
@barworkssg
@skylarkspirits
@blacktears_hu
@svetnapojov
@wineworld.com.ua
@diwisa_distillerie_willisau_sa
@drinkdirect.ch
@tongwohgroup
@dalcassianwines_spirits
@thespiritsconnection
@Paulullrichag
@expert24spirits
@bartsbottles
#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba #cubanspirit #habana #spicedrum #cubanrum #sharethespice #bartender #barlife #ron #rum
EL PIKETE 🖤
In Cuba, we don’t call it a friendship group, we call it a “pikete”. It’s a squad, a force that partys and unites together against our shared challenges, against “la lucha” -- the every day struggles of Cuban life.
So, meet the Black Tears Pikete:
The producer @yoyilagarza 🎹
The soul singer @kerci.thomas 🎤
The rapper @yosvel_elmaluco 💥
The opera star @itsfelixroman 🎭
The R&B diva @_belicha___ 🔥
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@cinocospirits
@nimbility_asia
@rinaldi1957
@ticketybooliquor
@barworkssg
@skylarkspirits
@blacktears_hu
@svetnapojov
@wineworld.com.ua
@diwisa_distillerie_willisau_sa
@drinkdirect.ch
@tongwohgroup
@dalcassianwines_spirits
@thespiritsconnection
@Paulullrichag
@expert24spirits
@bartsbottles
#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba #cubanspirit #habana #spicedrum #cubanmusic #music #producer #rapper #soulsinger #ron #rum
Over the coming months, we will be passing the mic to five Cuban musicians at the epicentre of the alternative music world in Havana 🎶
Each Cuban has a distinct style, look, and sound. They all come with their own contrasting influences, upbringings, and perspectives. Their paths into Havana’s alternative movement all differ, some are fresh on the scene, others are well- established in the community.
But what they all share is the fierce drive to use their voices to help push this generation of Cuban creatives forward and bring the talent on the island out of the shadows and into the spotlight ✨
@cinocospirits
@nimbility_asia
@rinaldi1957
@ticketybooliquor
@barworkssg
@skylarkspirits
@blacktears_hu
@svetnapojov
@wineworld.com.ua
@diwisa_distillerie_willisau_sa
@drinkdirect.ch
@tongwohgroup
@dalcassianwines_spirits
@thespiritsconnection
@Paulullrichag
@expert24spirits
@bartsbottles
#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba #cubanspirit #habana #spicedrum #cubanrum #music #cubanmusicians #nightlife #ron #rum
The iconic Cuban culture that has made its way around the world only reveals one side of the story unfolding here on the island. 🌴
In Havana, a whole alternative movement is going on behind closed doors, hiding well out of sight from the well-lit streets of the tourist zones. Even most Cubans know little about this world.
In this series, Black Tears will be pushing open the doors of the underground parties, home studios, and hang out spots of Havana’s “pikete” -- a young crowd that are behind the scenes shaping the future of Havana’s culture.
It’s a tight community of dancers, DJs, and designers, musicians and mixologists, painters and producers, all fused together in the bubbling “aijaco” that is this city.
Welcome to our hidden Havana 💥
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@cinocospirits
@nimbility_asia
@rinaldi1957
@ticketybooliquor
@barworkssg
@skylarkspirits
@blacktears_hu
@svetnapojov
@wineworld.com.ua
@diwisa_distillerie_willisau_sa
@drinkdirect.ch
@tongwohgroup
@dalcassianwines_spirits
@thespiritsconnection
@Paulullrichag
@expert24spirits
@bartsbottles
#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba #cubanspirit #habana #spicedrum #cubanrum #artist #cubanartist #barlife #ron #rum
@barretodrums in the house 🥵🔥
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@cinocospirits
@nimbility_asia
@rinaldi1957
@ticketybooliquor
@barworkssg
@skylarkspirits
@blacktears_hu
@svetnapojov
@wineworld.com.ua
@diwisa_distillerie_willisau_sa
@drinkdirect.ch
@tongwohgroup
@dalcassianwines_spirits
@thespiritsconnection
@Paulullrichag
@expert24spirits
@bartsbottles
#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba #cubanspirit #habana #spicedrum #cubanrum #music #cubanmusic #ron
Surf days 🌊🏄 with @pyojany 🤙
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@cinocospirits
@nimbility_asia
@rinaldi1957
@ticketybooliquor
@barworkssg
@skylarkspirits
@blacktears_hu
@svetnapojov
@wineworld.com.ua
@diwisa_distillerie_willisau_sa
@drinkdirect.ch
@tongwohgroup
@dalcassianwines_spirits
@thespiritsconnection
@Paulullrichag
@expert24spirits
@bartsbottles
#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba #cubanspirit #habana #spicedrum #cubanrum #sharethespice #ron #rum
#surf #surfing #waves
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Time for a cocktail? 😏🍹
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Hora de un cóctel? 🍸
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@cinocospirits
@nimbility_asia
@rinaldi1957
@ticketybooliquor
@barworkssg
@skylarkspirits
@blacktears_hu
@svetnapojov
@wineworld.com.ua
@diwisa_distillerie_willisau_sa
@drinkdirect.ch
@tongwohgroup
@dalcassianwines_spirits
@thespiritsconnection
@Paulullrichag
@expert24spirits
@bartsbottles
#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba #cubanspirit #habana #spicedrum #cubanrum #sharethespice #bartender #barlife #ron #rum
🌞 S M I L E 😏
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@cinocospirits
@nimbility_asia
@rinaldi1957
@ticketybooliquor
@barworkssg
@skylarkspirits
@blacktears_hu
@svetnapojov
@wineworld.com.ua
@diwisa_distillerie_willisau_sa
@drinkdirect.ch
@tongwohgroup
@dalcassianwines_spirits
@thespiritsconnection
@Paulullrichag
@expert24spirits
@bartsbottles
#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba #cubanspirit #habana #spicedrum #cubanrum #sharethespice #bartender #barlife #ron #rum
Our happiness is our strength 💪❤️🔥
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Nuestra felicidad es nuestra fuerza 💪
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@cinocospirits
@nimbility_asia
@rinaldi1957
@ticketybooliquor
@barworkssg
@skylarkspirits
@blacktears_hu
@svetnapojov
@wineworld.com.ua
@diwisa_distillerie_willisau_sa
@drinkdirect.ch
@tongwohgroup
@dalcassianwines_spirits
@thespiritsconnection
@Paulullrichag
@expert24spirits
@bartsbottles
#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba #cubanspirit #habana #spicedrum #cubanrum #sharethespice #bartender #barlife #ron #rum
@wilson_urr in da house ❤️🔥
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@wilson_urr en la casa ❤️🔥
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@cinocospirits
@nimbility_asia
@rinaldi1957
@ticketybooliquor
@barworkssg
@skylarkspirits
@blacktears_hu
@svetnapojov
@wineworld.com.ua
@diwisa_distillerie_willisau_sa
@drinkdirect.ch
@tongwohgroup
@dalcassianwines_spirits
@thespiritsconnection
@Paulullrichag
@expert24spirits
@bartsbottles
#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba #cubanspirit #habana #spicedrum #cubanrum #sharethespice #bartender #barlife #ron #rum
Honey, It wouldn't be a party without you 🥃🖤
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Cariño, no sería una fiesta sin ti 🥃🖤
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@cinocospirits
@nimbility_asia
@rinaldi1957
@ticketybooliquor
@barworkssg
@skylarkspirits
@blacktears_hu
@svetnapojov
@wineworld.com.ua
@diwisa_distillerie_willisau_sa
@drinkdirect.ch
@tongwohgroup
@dalcassianwines_spirits
@thespiritsconnection
@Paulullrichag
@expert24spirits
@bartsbottles
#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba #cubanspirit #habana #spicedrum #cubanrum #sharethespice #bartender #barlife #ron #rum
–– – press releases and articles – ––
Here you’ll find press releases, pack shots and other materials, free to use if you want to express your emotions about Black Tears!
The Island Rum Company was established in 2012. The idea was to combine local influence and networks in Cuba with deep international drinks industry experience to bring to global markets unique new and existing Cuban rum Brands. We are building on the current fascination with Cuba and the reputation of Cuba as the home of rum. We are combining the deep traditions of Cuban rum making with innovation and progressive thinking in product development.
Contact: info@itscuban.com
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