True emotions
LET black tears flow
Cuba is a place where people don’t hold back, where people express their true emotions. We want to tell the world the whole truth and nothing but the Cuban truth. Down to the seductive spices, the emotional blend and the passionate craftsmanship. Black Tears is all about emotions and it is inspired by the Cuban song Lagrimas Negras that tells the story of a young woman who sobbed into a vat of rum, filling it with her sorrow. This bottle is packed with emotions to celebrate the Cuba of today.
emotional truth
–– – stories – ––
about black tears
our heritage
The Cuban way of living through emotions is reflected in everything they do. The way they make music and the way they socialize. They do it all with true emotions, with their soul. Holding nothing back. Black Tears is a true Cuban product of love inspired by the Cuban way of living.
The Cuban passion is reflected in every step of the Black Tears production. From the carefully selected seductive spices, to the connection to Cuban Vigia – a seal of high-quality rum.
our rum
Black Tears is an emotional blend of Cuban rum and seductive Cuban spices. Based on a Silver Dry rum from one of the best distilleries on the island, Black Tears is the first ever dry Spiced Cuban Rum on the global market.
The bittersweet taste is what sets apart Black Tears from all other spiced rums, as well as its low sugar content, which is typical for Cuban rum. It is spiced with coffee and cacao which have played a large hand in Cuba’s history and aji dulce which is one of the most distinctive flavors in Cuban cuisine.
Black Tears is bright and clear, smoldering with cool golden intensity. It has a gentle and mysterious sweetness of cocoa accompanying the punch of coffee on the finish, along with the lingering, peppery trace of spice. The result is a very elegant and well-balanced spiced rum.
–– – drink collection – ––
Our collection of drinks is serving you the very essence of true emotions, no matter the occasion.
Allow your taste buds to be seduced by this passionate craftsmanship. What is alive in you today? Have your pick and let black tears flow.
“Belicha dances and sings like a real diva, like Cuba’s answer to Rihanna. She has the type of pop talent you rarely see here.” - @yoyilagarza
@cinocospirits
@nimbility_asia
@rinaldi1957
@ticketybooliquor
@barworkssg
@skylarkspirits
@blacktears_hu
@svetnapojov
@wineworld.com.ua
@diwisa_distillerie_willisau_sa
@drinkdirect.ch
@tongwohgroup
@dalcassianwines_spirits
@thespiritsconnection
@Paulullrichag
@expert24spirits
@bartsbottles
@noblespirits
@alexandrion_group
@lsaq
@rumako.cz
@importertw
@pancaindo
@bevbrands_th
#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba #cubanspirit #habana #spicedrum #cubanrum #sharethespice #bartender #barlife #ron #rum
"The song Lagrimas Negras is pure idiosincrasy, it says so much about my countrv. so it forms part of me. it's in my blood." - @belicha___
@cinocospirits
@nimbility_asia
@rinaldi1957
@ticketybooliquor
@barworkssg
@skylarkspirits
@blacktears_hu
@svetnapojov
@wineworld.com.ua
@diwisa_distillerie_willisau_sa
@drinkdirect.ch
@tongwohgroup
@dalcassianwines_spirits
@thespiritsconnection
@Paulullrichag
@expert24spirits
@bartsbottles
@noblespirits
@alexandrion_group
@lsaq
@rumako.cz
@importertw
@pancaindo
@bevbrands_th
#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba #cubanspirit #habana #spicedrum #cubanrum #sharethespice #bartender #barlife #ron #rum
I cant remember what moment this is…
@belicha___
@cinocospirits
@nimbility_asia
@rinaldi1957
@ticketybooliquor
@barworkssg
@skylarkspirits
@blacktears_hu
@svetnapojov
@wineworld.com.ua
@diwisa_distillerie_willisau_sa
@drinkdirect.ch
@tongwohgroup
@dalcassianwines_spirits
@thespiritsconnection
@Paulullrichag
@expert24spirits
@bartsbottles
@noblespirits
@alexandrion_group
@lsaq
@rumako.cz
@importertw
@pancaindo
@bevbrands_th
#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba #cubanspirit #habana #spicedrum #cubanrum #sharethespice #bartender #barlife #ron #rum
FEMININITY
The experience of being a female singer in Cuba is far from easy. The music industry in Havana is still male-dominated.
“So many of the producers and people ‘in charge’ are men. It makes it complicated as a woman to break through in this world the way you want to and find independence.”
Despite this, Belicha has so many feminine Cuban influences in her life, including Diana Fuentes and La Reina y La Real.
“These ladies are revolutionary, they show a different side to what's expected of being a woman in Cuba. That’s the kind of artist I aspire to be”.
@cinocospirits
@nimbility_asia
@rinaldi1957
@ticketybooliquor
@barworkssg
@skylarkspirits
@blacktears_hu
@svetnapojov
@wineworld.com.ua
@diwisa_distillerie_willisau_sa
@drinkdirect.ch
@tongwohgroup
@dalcassianwines_spirits
@thespiritsconnection
@Paulullrichag
@expert24spirits
@bartsbottles
@noblespirits
@alexandrion_group
@lsaq
@rumako.cz
@importertw
@pancaindo
@bevbrands_th
#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba #cubanspirit #habana #spicedrum #cubanrum #sharethespice #bartender #barlife #ron #rum
"I want my music to reveal my ideals and my way o thinking. Diversity is really important to me. so one of my biggest goals is to put on live performances that celebrate inclusion, with dancers and singers that have ditterent body shapes and looks. I want to play a role in changing perspectives based around what is considered socially aceptable here in Cuba"-@belicha___
@cinocospirits
@nimbility_asia
@rinaldi1957
@ticketybooliquor
@barworkssg
@skylarkspirits
@blacktears_hu
@svetnapojov
@wineworld.com.ua
@diwisa_distillerie_willisau_sa
@drinkdirect.ch
@tongwohgroup
@dalcassianwines_spirits
@thespiritsconnection
@Paulullrichag
@expert24spirits
@bartsbottles
@noblespirits
@alexandrion_group
@lsaq
@rumako.cz
@importertw
@pancaindo
@bevbrands_th
#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba #cubanspirit #habana #spicedrum #cubanrum #sharethespice #bartender #barlife #ron #rum
METAMORPHOSIS
Many of the greatest stars have alter egos. @belicha___ is one of them.
In everyday life, she is the Havana barrio version of the girl next door. But, she transforms when she gets on stage or behind a camera.
“A lot of people tell me that I have two sides to me. This version that comes out when I perform is more extrovert and fierce, the other side is more tranquil, more hippie maybe. I see it as a metamorphosis”.
@cinocospirits
@nimbility_asia
@rinaldi1957
@ticketybooliquor
@barworkssg
@skylarkspirits
@blacktears_hu
@svetnapojov
@wineworld.com.ua
@diwisa_distillerie_willisau_sa
@drinkdirect.ch
@tongwohgroup
@dalcassianwines_spirits
@thespiritsconnection
@Paulullrichag
@expert24spirits
@bartsbottles
@noblespirits
@alexandrion_group
@lsaq
@rumako.cz
@importertw
@pancaindo
@bevbrands_th
#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba #cubanspirit #habana #spicedrum #cubanrum #sharethespice #bartender #barlife #ron #rum
Belicha ❤️
Belicha is a triple threat: a singer, dancer, and song writer. She has the makings of all the classic Cuban female stars but with a modern and global outlook.
She started dancing as a little girl and trained in Central Havana’s famous Teatro America performing salsa and other forms of popular Cuban dance.
“As I grew older I started to street dance in my neighbourhood and I fell in love with the more urban scene. I was used to being a backup dancer and singer but there came a moment where I wanted to become a professional solo performer. That’s where it all began…”
@cinocospirits
@nimbility_asia
@rinaldi1957
@ticketybooliquor
@barworkssg
@skylarkspirits
@blacktears_hu
@svetnapojov
@wineworld.com.ua
@diwisa_distillerie_willisau_sa
@drinkdirect.ch
@tongwohgroup
@dalcassianwines_spirits
@thespiritsconnection
@Paulullrichag
@expert24spirits
@bartsbottles
@noblespirits
@alexandrion_group
@lsaq
@rumako.cz
@importertw
@pancaindo
@bevbrands_th
#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba #cubanspirit #habana #spicedrum #cubanrum #sharethespice #bartender #barlife #ron #rum
UNION 💪
The overarching theme in Yosvel’s music is union. The Havana youth culture of today is very much broken down into urban tribes depending on what kind of music you follow, but Yosvel wants to change this dynamic.
You have the repas, who are most connected to music from the barrio, mainly rap and repartero. There are the mikis, who are into foreign music and brands from the US and Latin America, and there are also the frikis, the rock-lovers.
“My music is all about bringing a positive energy, trying to get rid of the idea of ‘oh you’re with the mikis, frikis, or repas’ none of that matters. Let’s all be different but come together in the same place, there’s no need to separate ourselves because of this difference. In fact, when we're diverse we can create beautiful things together. This is what I want to accomplish in Cuba” ❤️
@cinocospirits
@nimbility_asia
@rinaldi1957
@ticketybooliquor
@barworkssg
@skylarkspirits
@blacktears_hu
@svetnapojov
@wineworld.com.ua
@diwisa_distillerie_willisau_sa
@drinkdirect.ch
@tongwohgroup
@dalcassianwines_spirits
@thespiritsconnection
@Paulullrichag
@expert24spirits
@bartsbottles
@noblespirits
@alexandrion_group
@lsaq
@rumako.cz
@importertw
@pancaindo
@bevbrands_th
#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba #cubanspirit #habana #spicedrum #cubanrum #sharethespice #bartender #barlife #ron #rum
LA GUARIDA 🖤
Yosvel’s apartment is his “guarida”, his hideout, but its also his recording studio, video and photoshoot set, and “temple of creation”.
This space is tightly linked to his creative process. The majority of his music has been devised and created in the apartment and the same goes for his music videos, showing house parties and gatherings with his closest friends. This gives Yosvel’s sound and visuals an intimate sense of place, union, and identity.
“The hideout is everything. I want to open my doors to people for them to soak up this energy for us to collaborate, write, and party together”
@cinocospirits
@nimbility_asia
@rinaldi1957
@ticketybooliquor
@barworkssg
@skylarkspirits
@blacktears_hu
@svetnapojov
@wineworld.com.ua
@diwisa_distillerie_willisau_sa
@drinkdirect.ch
@tongwohgroup
@dalcassianwines_spirits
@thespiritsconnection
@Paulullrichag
@expert24spirits
@bartsbottles
@noblespirits
@alexandrion_group
@lsaq
@rumako.cz
@importertw
@pancaindo
@bevbrands_th
#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba #cubanspirit #habana #spicedrum #cubanrum #sharethespice #bartender #barlife #ron #rum
ENERGY
Over the years, Yosvel’s sound has becoming more and more defined. He’s developed a strong identity for himself using all of his influeneces in the Cuban alternative rap and hiphop world, as well as bringing something completely original to the table.
“I used to see rapping as something you had to do with a microphone spitting behind the decks, but when I realised that I could rap in front of a live band that’s what really stimulated me. I am a performer that prefers to work with this form of collective energy 💫
@cinocospirits
@nimbility_asia
@rinaldi1957
@ticketybooliquor
@barworkssg
@skylarkspirits
@blacktears_hu
@svetnapojov
@wineworld.com.ua
@diwisa_distillerie_willisau_sa
@drinkdirect.ch
@tongwohgroup
@dalcassianwines_spirits
@thespiritsconnection
@Paulullrichag
@expert24spirits
@bartsbottles
@noblespirits
@alexandrion_group
@lsaq
@rumako.cz
@importertw
@pancaindo
@bevbrands_th
#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba #cubanspirit #habana #spicedrum #cubanrum #sharethespice #bartender #barlife #ron #rum
La Malucansia
Those who follow Yosvel’s “New World”
will have heard of La Malucansia.
It’s a made up phrase he invented that
speaks to his philosophy as an artist. It’s a state of mind and a union of the best energies, a guiding principle that he lives
by that flows through everything he does.
“La Malucansia is not easy to explain in
words alone. It’s something that’s felt. It’s
like meeting someone for the first time and feeling an intense happiness all of a sudden. It’s an energy and a connection in the middle of a fiesta, it’s simply good vibes”
@cinocospirits
@nimbility_asia
@rinaldi1957
@ticketybooliquor
@barworkssg
@skylarkspirits
@blacktears_hu
@svetnapojov
@wineworld.com.ua
@diwisa_distillerie_willisau_sa
@drinkdirect.ch
@tongwohgroup
@dalcassianwines_spirits
@thespiritsconnection
@Paulullrichag
@expert24spirits
@bartsbottles
@noblespirits
@alexandrion_group
@lsaq
@rumako.cz
@importertw
@pancaindo
@bevbrands_th
#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba #cubanspirit #habana #spicedrum #cubanrum #sharethespice #bartender #barlife #ron #rum
The Cuban way of living through emotions is reflected in everything they do. The way they make music and the way they socialize. They do it all with true emotions, with their soul. Holding nothing back. Black Tears is a true Cuban product of love inspired by the Cuban way of living.
Repost @shirazuki 😍
@cinocospirits
@nimbility_asia
@rinaldi1957
@ticketybooliquor
@barworkssg
@skylarkspirits
@blacktears_hu
@svetnapojov
@wineworld.com.ua
@diwisa_distillerie_willisau_sa
@drinkdirect.ch
@tongwohgroup
@dalcassianwines_spirits
@thespiritsconnection
@Paulullrichag
@expert24spirits
@bartsbottles
@noblespirits
@alexandrion_group
@lsaq
@rumako.cz
@importertw
@pancaindo
@bevbrands_th
#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba #cubanspirit #habana #spicedrum #cubanrum #sharethespice #bartender #barlife #ron #rum
Based on a Silver Dry rum from one of the best distilleries on the island of Cuba, Black Tears is the first spiced dry Cuban rum on the world market.
Repost @aarrieta.m 💪
@cinocospirits
@nimbility_asia
@rinaldi1957
@ticketybooliquor
@barworkssg
@skylarkspirits
@blacktears_hu
@svetnapojov
@wineworld.com.ua
@diwisa_distillerie_willisau_sa
@drinkdirect.ch
@tongwohgroup
@dalcassianwines_spirits
@thespiritsconnection
@Paulullrichag
@expert24spirits
@bartsbottles
@noblespirits
@alexandrion_group
@lsaq
@rumako.cz
@importertw
@pancaindo
@bevbrands_th
#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba #cubanspirit #habana #spicedrum #cubanrum #sharethespice #bartender #barlife #ron #rum
UNDERGROUND 💥
@yosvel_malucansia admits that the rap scene in Cuba is a lot less prominent than it was in its golden age in the late 90s and early 00s. But there's a secret movement developing behind the scenes.
"It's even more underground than before, I know there are so many interesting things going on but they are really hidden out of sight. Im often out and hear young rappers improvising and it's clear they have something. But when I approach them and say 'hey this is good, why dont you make a track?', they often dont because they dont have the resources, mindset, or knowledge to know where to go with it. I want to change that"
@cinocospirits
@nimbility_asia
@rinaldi1957
@ticketybooliquor
@barworkssg
@skylarkspirits
@blacktears_hu
@svetnapojov
@wineworld.com.ua
@diwisa_distillerie_willisau_sa
@drinkdirect.ch
@tongwohgroup
@dalcassianwines_spirits
@thespiritsconnection
@Paulullrichag
@expert24spirits
@bartsbottles
@noblespirits
@alexandrion_group
@lsaq
@rumako.cz
@importertw
@pancaindo
@bevbrands_th
#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba #cubanspirit #habana #spicedrum #cubanrum #sharethespice #bartender #barlife #ron #rum
Black Tears Piña Colada❕
Repost @beverageboysldn 💪
@cinocospirits
@nimbility_asia
@rinaldi1957
@ticketybooliquor
@barworkssg
@skylarkspirits
@blacktears_hu
@svetnapojov
@wineworld.com.ua
@diwisa_distillerie_willisau_sa
@drinkdirect.ch
@tongwohgroup
@dalcassianwines_spirits
@thespiritsconnection
@Paulullrichag
@expert24spirits
@bartsbottles
@noblespirits
@alexandrion_group
@lsaq
@rumako.cz
@importertw
@pancaindo
@bevbrands_th
#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba #cubanspirit #habana #spicedrum #cubanrum #sharethespice #bartender #barlife #ron #rum
–– – press releases and articles – ––
Here you’ll find press releases, pack shots and other materials, free to use if you want to express your emotions about Black Tears!
The Island Rum Company was established in 2012. The idea was to combine local influence and networks in Cuba with deep international drinks industry experience to bring to global markets unique new and existing Cuban rum Brands. We are building on the current fascination with Cuba and the reputation of Cuba as the home of rum. We are combining the deep traditions of Cuban rum making with innovation and progressive thinking in product development.
Contact: info@itscuban.com
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