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True emotions

LET black tears flow

Cuba is a place where people don’t hold back, where people express their true emotions. We want to tell the world the whole truth and nothing but the Cuban truth. Down to the seductive spices, the emotional blend and the passionate craftsmanship. Black Tears is all about emotions and it is inspired by the Cuban song Lagrimas Negras that tells the story of a young woman who sobbed into a vat of rum, filling it with her sorrow. This bottle is packed with emotions to celebrate the Cuba of today.

emotional truth

–– – stories – ––

about black tears

our heritage

The Cuban way of living through emotions is reflected in everything they do. The way they make music and the way they socialize. They do it all with true emotions, with their soul. Holding nothing back. Black Tears is a true Cuban product of love inspired by the Cuban way of living.

The Cuban passion is reflected in every step of the Black Tears production. From the carefully selected seductive spices, to the connection to Cuban Vigia – a seal of high-quality rum.

our rum

Black Tears is an emotional blend of Cuban rum and seductive Cuban spices. Based on a Silver Dry rum from one of the best distilleries on the island, Black Tears is the first ever dry Spiced Cuban Rum on the global market.

The bittersweet taste is what sets apart Black Tears from all other spiced rums, as well as its low sugar content, which is typical for Cuban rum. It is spiced with coffee and cacao which have played a large hand in Cuba’s history and aji dulce which is one of the most distinctive flavors in Cuban cuisine.

Black Tears is bright and clear, smoldering with cool golden intensity. It has a gentle and mysterious sweetness of cocoa accompanying the punch of coffee on the finish, along with the lingering, peppery trace of spice. The result is a very elegant and well-balanced spiced rum.

–– – drink collection – ––

Our collection of drinks is serving you the very essence of true emotions, no matter the occasion.
Allow your taste buds to be seduced by this passionate craftsmanship. What is alive in you today? Have your pick and let black tears flow.

social wall

Havana is pure syncretism. We are such a diverse and versatile society that when you get us all together what you get is a cultural richness. There’s never a piece of art we make that has the same type or tone, it’s always different.

This is the magic of Havana that we need to spread

@cinocospirits
@nimbility_asia
@rinaldi1957
@ticketybooliquor
@barworkssg
@skylarkspirits
@blacktears_hu
@svetnapojov
@wineworld.com.ua
@diwisa_distillerie_willisau_sa
@drinkdirect.ch
@tongwohgroup
@dalcassianwines_spirits
@thespiritsconnection
@Paulullrichag
@expert24spirits
@bartsbottles
@noblespirits
@alexandrion_group
@lsaq
@rumako.cz
@importertw
@pancaindo
@bevbrands_th

#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba #cubanspirit #habana #spicedrum #cubanrum #sharethespice #bartender #barlife #ron #rum
...

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Black Tears is an emotional mix of Cuban rum and seductive Cuban spices 🥃


Repost @lacondagastro ✨

@cinocospirits
@nimbility_asia
@rinaldi1957
@ticketybooliquor
@barworkssg
@skylarkspirits
@blacktears_hu
@svetnapojov
@wineworld.com.ua
@diwisa_distillerie_willisau_sa
@drinkdirect.ch
@tongwohgroup
@dalcassianwines_spirits
@thespiritsconnection
@Paulullrichag
@expert24spirits
@bartsbottles
@noblespirits
@alexandrion_group
@lsaq
@rumako.cz
@importertw
@pancaindo
@bevbrands_th

#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba #cubanspirit #habana #spicedrum #cubanrum #sharethespice #bartender #barlife #ron #rum
...

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The song Lágrimas Negras and the rum Black Tears harmonise so well because of Havana’s history and poeticism. What broken-hearted Habanero hasn’t gone to a bar here and sipped a little rum to help our tears flow. This is something that makes us who we are”

— @kerci.thomas 🖤

@cinocospirits
@nimbility_asia
@rinaldi1957
@ticketybooliquor
@barworkssg
@skylarkspirits
@blacktears_hu
@svetnapojov
@wineworld.com.ua
@diwisa_distillerie_willisau_sa
@drinkdirect.ch
@tongwohgroup
@dalcassianwines_spirits
@thespiritsconnection
@Paulullrichag
@expert24spirits
@bartsbottles
@noblespirits
@alexandrion_group
@lsaq
@rumako.cz
@importertw
@pancaindo
@bevbrands_th

#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba #cubanspirit #habana #spicedrum #cubanrum #sharethespice #bartender #barlife #ron #rum
...

114 11

Kercia remembers the nerves she felt singing in public for the first time at a concert on the rooftop of @malecon663 🌹

It was this live performance that revealed where she needed to go with her life.

“I fell in love with the idea that I had this little piece of me that I could offer to people through my voice and that the audience accepted this piece of me so much! From that moment, everything clicked, I realised that this is what I liked to do and wanted to make a living out of. Singing brought me peace. The most important thing is to dedicate your life to something that you love instead of doing something only to make others happy”

Fellow musicians, what was your experience performing live for the first time? 🔥

@cinocospirits
@nimbility_asia
@rinaldi1957
@ticketybooliquor
@barworkssg
@skylarkspirits
@blacktears_hu
@svetnapojov
@wineworld.com.ua
@diwisa_distillerie_willisau_sa
@drinkdirect.ch
@tongwohgroup
@dalcassianwines_spirits
@thespiritsconnection
@Paulullrichag
@expert24spirits
@bartsbottles
@noblespirits
@alexandrion_group
@lsaq
@rumako.cz
@importertw
@pancaindo
@bevbrands_th

#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba #cubanspirit #habana #spicedrum #cubanrum #sharethespice #bartender #barlife #ron #rum
...

117 4

TRUE EMOTIONS
LET BLACK TEARS FLOW

Repost @birdandhat

@cinocospirits
@nimbility_asia
@rinaldi1957
@ticketybooliquor
@barworkssg
@skylarkspirits
@blacktears_hu
@svetnapojov
@wineworld.com.ua
@diwisa_distillerie_willisau_sa
@drinkdirect.ch
@tongwohgroup
@dalcassianwines_spirits
@thespiritsconnection
@Paulullrichag
@expert24spirits
@bartsbottles
@noblespirits
@alexandrion_group
@lsaq
@rumako.cz
@importertw
@pancaindo
@bevbrands_th

#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba #cubanspirit #habana #spicedrum #cubanrum #sharethespice #bartender #barlife #ron #rumfacts
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Join Black Tears and the renowned Lost + Found bar team, who are featured in The World's 50 Best Bars at the Athens Bar show. From next Tuesday 8-9 November 2022 at the Technopolis, Athens city. Let the tears flow!

@cinocospirits
@nimbility_asia
@rinaldi1957
@ticketybooliquor
@barworkssg
@skylarkspirits
@blacktears_hu
@svetnapojov
@wineworld.com.ua
@diwisa_distillerie_willisau_sa
@drinkdirect.ch
@tongwohgroup
@dalcassianwines_spirits
@thespiritsconnection
@Paulullrichag
@expert24spirits
@bartsbottles
@noblespirits
@alexandrion_group
@lsaq
@rumako.cz
@importertw
@pancaindo
@bevbrands_th
@alexandrion_wines_and_spirits
@lostandfounddrinkery
@athensbarshow
#AthensBarShow2022
#AlexandrionWinesAndSpirits
#lostandfounddrinkery #Worlds50Best #blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly
...

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Kercia doesn’t consider herself as having a fixed brand, vibe or look but changes her image daily depending on how she wakes up. She’s definitely an artist in a phase of experimentation and self-discovery.
 
“I am super chameleonic. The only consistent thing about me is that I want people to feel the energy I am transmitting in that given moment, whether I’m singing, drawing, or styling”
 
How would you describe Cuban style?

@cinocospirits
@nimbility_asia
@rinaldi1957
@ticketybooliquor
@barworkssg
@skylarkspirits
@blacktears_hu
@svetnapojov
@wineworld.com.ua
@diwisa_distillerie_willisau_sa
@drinkdirect.ch
@tongwohgroup
@dalcassianwines_spirits
@thespiritsconnection
@Paulullrichag
@expert24spirits
@bartsbottles
@noblespirits
@alexandrion_group
@lsaq
@rumako.cz
@importertw
@pancaindo
@bevbrands_th
#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba #cubanspirit #habana #spicedrum #cubanrum #sharethespice #bartender #barlife #ron #rum
...

117 6

Buttered rum hot chocolate with some fresh whipped cream. ❤🍫🥃

A sprinkle of cinnamon to add a little visual touch ☺

Repost @thecampfiredram 🙏

@cinocospirits
@nimbility_asia
@rinaldi1957
@ticketybooliquor
@barworkssg
@skylarkspirits
@blacktears_hu
@svetnapojov
@wineworld.com.ua
@diwisa_distillerie_willisau_sa
@drinkdirect.ch
@tongwohgroup
@dalcassianwines_spirits
@thespiritsconnection
@Paulullrichag
@expert24spirits
@bartsbottles
@noblespirits
@alexandrion_group
@lsaq
@rumako.cz
@importertw
@pancaindo
@bevbrands_th
#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba #cubanspirit #habana #spicedrum #cubanrum #sharethespice
...

91 2

RESOLVE ✨

Kercia’s relationship with art has been a constant throughout her life. She spent her childhood writing poems, drawing, and singing, yet she was always taught to view art as more of a hobby than a serious career prospect. In fact, she was studying to become a doctor until a crucial and chaotic life event occurred:

“I found out that I had a life-long condition, and this news left me unsure what direction to take my life in. It was a turning point that made me consider who I was, what I wanted, and what I needed to do to live a happy and peaceful life”

Over time, those around her started to notice that she had an incredible singing voice. This revelation changed everything...


@cinocospirits
@nimbility_asia
@rinaldi1957
@ticketybooliquor
@barworkssg
@skylarkspirits
@blacktears_hu
@svetnapojov
@wineworld.com.ua
@diwisa_distillerie_willisau_sa
@drinkdirect.ch
@tongwohgroup
@dalcassianwines_spirits
@thespiritsconnection
@Paulullrichag
@expert24spirits
@bartsbottles
@noblespirits
@alexandrion_group
@lsaq
@rumako.cz
@importertw
@pancaindo
@bevbrands_th
#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba #cubanspirit #habana #spicedrum #cubanrum #music #cubansinger #cubanmusic
...

109 21

KERCIA 💛

Kercia Thomas is the embodiment of Caribbean spirit, with a Cuban mother and a father from the island of Dominica. She’s a singer, model, and multi-talented creative whose journey into Havana’s underground scene has been fairly recent but by no means easy.

Her deep feminine strength is reflected in her voice: speaking with eloquence, emotion, and self-assurance, and singing in a husky and soulful tone that feels reminiscent of a golden era of female stars, while still remaining incredibly modern.
Stay tuned for Kercia’s story...

@cinocospirits
@nimbility_asia
@rinaldi1957
@ticketybooliquor
@barworkssg
@skylarkspirits
@blacktears_hu
@svetnapojov
@wineworld.com.ua
@diwisa_distillerie_willisau_sa
@drinkdirect.ch
@tongwohgroup
@dalcassianwines_spirits
@thespiritsconnection
@Paulullrichag
@expert24spirits
@bartsbottles
@noblespirits
@alexandrion_group
@lsaq
@rumako.cz
@importertw
@pancaindo
@bevbrands_th
#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba #cubanspirit #habana #spicedrum #cubanrum #sharethespice #music #cubanmusic
...

219 52

“My music has evolved a lot in the last few years, I’ve uncovered more of myself. I am more sure than ever of what I want, to try to transform the musical sound of Havana from my perspective. I’m one grain of sand in a city of immense talent” -- @yoyilagarza
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@cinocospirits
@nimbility_asia
@rinaldi1957
@ticketybooliquor
@barworkssg
@skylarkspirits
@blacktears_hu
@svetnapojov
@wineworld.com.ua
@diwisa_distillerie_willisau_sa
@drinkdirect.ch
@tongwohgroup
@dalcassianwines_spirits
@thespiritsconnection
@Paulullrichag
@expert24spirits
@bartsbottles
@noblespirits
@alexandrion_group
@lsaq
@rumako.cz
@importertw
@pancaindo
@bevbrands_th
#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba #cubanspirit #habana #spicedrum #cubanrum #musician #producer #cubanmusic
...

38 0

For @yoyilagarza , Havana’s alternative culture is at pinnacle turning point.

A new generation are breaking through with a unique style and a super defined sound that has never been experienced before.

“I’m so certain of the musical talent in Havana, it’s at a very high level”

Most of all, he believes that the current Cuban generation are poised to become one of the most influential there’s been due to the experience of living through a critical moment in Cuba’s history over the past few years.

“We need to give these artists all the opportunity and inspiration they need to go off and do amazing and important things.”

@cinocospirits
@nimbility_asia
@rinaldi1957
@ticketybooliquor
@barworkssg
@skylarkspirits
@blacktears_hu
@svetnapojov
@wineworld.com.ua
@diwisa_distillerie_willisau_sa
@drinkdirect.ch
@tongwohgroup
@dalcassianwines_spirits
@thespiritsconnection
@Paulullrichag
@expert24spirits
@bartsbottles
@noblespirits
@alexandrion_group
@lsaq
@rumako.cz
@importertw
@pancaindo
@bevbrands_th
#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba #cubanspirit #habana #spicedrum #cubanrum
#musicoscubanos #cubanmusic #musicians #producer #cubanproducer
...

49 4

In Havana, the beauty of the underground creative world is that matter what type of artist you are, we all blend together and inspire one another. This is why Havana is so dynamic from a creative perspective.

“I have a circle of friends that nourish me creatively, musicians just like me but also painters, designers, dancers. Getting all of this feedback from one another means that the culture pushes forward. For me at least, I love receving this energy and it’s something that inspires me so that my music evolves”
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@cinocospirits
@nimbility_asia
@rinaldi1957
@ticketybooliquor
@barworkssg
@skylarkspirits
@blacktears_hu
@svetnapojov
@wineworld.com.ua
@diwisa_distillerie_willisau_sa
@drinkdirect.ch
@tongwohgroup
@dalcassianwines_spirits
@thespiritsconnection
@Paulullrichag
@expert24spirits
@bartsbottles
@noblespirits
@alexandrion_group
@lsaq
@rumako.cz
@importertw
@pancaindo
@bevbrands_th
#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba #cubanspirit #habana #spicedrum #cubanrum #musician #cubanmusician
...

91 16

“Painters, designers, classic and contemporary dancers, producers, DJs, singers, rappers, graffiti artists, entrepeneurs, and musicians. We’re all out here doing our bit for the Cuban culture”
-- @yoyilagarza
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@cinocospirits
@nimbility_asia
@rinaldi1957
@ticketybooliquor
@barworkssg
@skylarkspirits
@blacktears_hu
@svetnapojov
@wineworld.com.ua
@diwisa_distillerie_willisau_sa
@drinkdirect.ch
@tongwohgroup
@dalcassianwines_spirits
@thespiritsconnection
@Paulullrichag
@expert24spirits
@bartsbottles
@noblespirits
@alexandrion_group
@lsaq
@rumako.cz
@importertw
@pancaindo
@bevbrands_th
#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba #cubanspirit #habana #spicedrum #cubanrum #cubanmusic #musicians #musicoscubanos #lagrimasnegras
...

59 8

“I have played the song Black Tears in so many different ways with so many different artists that I feel as if it was my own”
-- @yoyilagarza
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@cinocospirits
@nimbility_asia
@rinaldi1957
@ticketybooliquor
@barworkssg
@skylarkspirits
@blacktears_hu
@svetnapojov
@wineworld.com.ua
@diwisa_distillerie_willisau_sa
@drinkdirect.ch
@tongwohgroup
@dalcassianwines_spirits
@thespiritsconnection
@Paulullrichag
@expert24spirits
@bartsbottles
@noblespirits
@alexandrion_group
@lsaq
@rumako.cz
@importertw
@pancaindo
@bevbrands_th
#blacktears #originalcubanspiced #lagrimasnegras #enjoyresponsibly #Dryspiced #havana #cuba #cubanspirit #habana #spicedrum #cubanrum #lagrimasnegras #bolero #musicoscubanos #cubanmusic #cubausicians
...

186 20

La Progresiva – check it out!

Don’t miss out Ron La Progresiva 13. One of our other brands.

–– – press releases and articles – ––

Here you’ll find press releases, pack shots and other materials, free to use if you want to express your emotions about Black Tears!

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The Island Rum Company was established in 2012. The idea was to combine local influence and networks in Cuba with deep international drinks industry experience to bring to global markets unique new and existing Cuban rum Brands. We are building on the current fascination with Cuba and the reputation of Cuba as the home of rum. We are combining the deep traditions of Cuban rum making with innovation and progressive thinking in product development.
Contact: info@itscuban.com
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