Our Heritage

Like most stories,
ours begins with a twist of tradition
and a slice of ambition.

But please be mindful...


a tale of the Cadillac filled Cuba you think you might know. This is about a fascinating liquid and a country looking to the future. Meet the New Cuban Generation.

Our Heritage Arms
Our Heritage Group

This is not about the mustachioed, silver haired cigar smoking men you see in movies. It’s about a dynamic collective of free spirits determined to drive their passion and their country into the modern age.

The new Cuban generation takes risks and pushes boundaries. But don’t be fooled, it isn’t about losing or throwing away identities or a heritage. This generation is proud to be Cuban and they want to maintain their unifying, national spirit. They just want to do it on their own terms.

Our Heritage Graffiti

Anyone who has ever been to Cuba knows just how ingrained spices are, not only in drinks, but also in everyday culture.

Our Heritage Beach
Our Heritage Wall

The perfect example is how sailors used to mix them into their coffee to help them stay warm during cold nights at sea.

But spices weren't just for practical reasons; the power of their scent and their taste has always been deeply cherished. Because of this, early distillers in Cuba would often infuse spices into their rums. But these recipes were rarely written down; they would remain family recipes, handed down from one generation to the next.

And now, all these years later, we have taken one of these beloved family recipes and pushed it even further by adding our own, modern twist: natural vanilla, chocolate, pepper and coffee. As a result, we have our distinct, daring and dark blend based on the fantastic Vigia Rum from the Paradiso distillery in Sancti Spíritus.

Black Tears is named after the 1929 son bolero ballad Lágrimas Negras, or Black Tears, by Miguel Matamoros. For us, it's a song that encapsulated both the passion and the spirit of real Cuba. This is why Cubans are proud to be Cuban.

Trio Matamoros

Lágrimas negras (1928)

This website uses cookies to ensure you get the best experience on our website. You can find our privacy policy right here.